"For some people, it’s about whether the factory workers are being treated ethically. For others, it’s about the impact upon the environment. For a great deal more of us, it’s about checking whether you’re about to feed your child a Turkey Twizzler made out of freshly-slaughtered Romanian horse. Either way: in the age of globalisation, knowing where your product has been made or grown, and its route to market, has taken on a new importance.Embracing this shift in consumer priorities is Provenance (www.provenance.it) - a new type of search engine attempting to chronicle just that. From chocolate bars to jackets to shoes to chef’s knives, Provenance tells you where a product is made, who the manufacturer is and what the product is made from."Read the full article here
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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