"With the likes of Fab and Made.com already bring their own unique spin to e-commerce and cool design, a new startup has emerged from London to help shoppers find new products based on where they are made, the material they’re made from and who made them.Provenance is a free service featuring everything from scarves and sideboards, to gin and desert boots, and is designed to let users know more about where their products come from. You can click to browse products by location or category, follow your favourite creators, and even suggest new products. If you see something you like, you are transferred to the maker’s website to complete the sale. So this is isn’t a fully-fledged e-commerce business."Read the full article here
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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