Provenance launches webinar programme 'The Marketer's Guide to Sustainability'

Published on
August 10, 2023
Alex Farley-Wood

Provenance’s live webinar series is educating marketers on how to communicate their company’s positive impact, without the risk of greenwash.

For many of the brands we work with, our platform provides the long-overdue bridge between sustainability and marketing. The Provenance Framework enables brands to talk about the brilliant work they are doing in a clear, greenwash-proof and shopper-friendly way. 

However, many marketers still struggle to understand sustainability, with a "sustainability knowledge gap" experienced by the majority of marketers. 

Provenance is addressing this discrepancy with The Marketer's Guide to Sustainability; a series of 6 live webinars focusing on different topics to help marketers communicate sustainability with confidence: Greenwashing, Nature, Waste, Climate, Workers and Community.

Banner for live webinar training series. Provenance logo in top right corner on green image with leaf, waste bin and heart icons. Reads 'Live Webinar Training Series', 'The Marketer's Guide to Sustainability Starting September 2023''

Starting in September, each webinar will be led by industry experts in their field, including Fairtrade, the Carbon Trust, WRAP, Soil Association and the CMA.

Join all 6 sessions to earn a Provenance Sustainability Marketing Principles certificate on LinkedIn and prove you’re equipped to communicate across these topics without the risk of greenwash.

Alex Farley-Wood

Marketing Executive

The Provenance Team

Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever

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