"A blockchain-enabled mobile application might enable shoppers to scan barcodes of products at Whole Foods to determine the origin of products, down to the region, specific farm and perhaps even cows that contributed to a gallon of organic milk."
Blockchain’s hype exceeds its grasp – for nowCIO from IDG
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"Provenance enables every physical product to come with a digital ‘passport’ that proves authenticity..."
How is Blockchain Changing The Retail Sector?Blockchain Technology
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"Impossible has been working with Provenance.org on telling the stories behind products. We want to see more transparency in supply chains, and more consumer engagement with brands that have responsible ways of making."
Better Know a B: ImpossibleB Corp Blog
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Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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