"One person who’s spotted the beneficial potential of Ethereum is Jessi Baker. She was working on her computer science PhD in supply chain data when she heard about block chains and Ethereum, back in 2013. She took a break to found Provenance to offer what she calls ‘block chain-powered product histories’. The idea is simple: give people a way to see how the things they buy are made. Provenance, a small team based in north London armed with angel investment, plans to use Ethereum to make opaque supply chains transparent.Provenance is starting small with a dozen or so of what Jessi calls ‘good suppliers’ who want to demonstrate to customers how their products are made and workers are treated, including a fashion retailer whose supply chain spans the globe. But who knows where next? If the frozen food company Findus had used Provenance, we’d have known exactly where, or what, that lasagna meat had come from. Palm oil? Supermarket produce? Perhaps even refugees?"Read the full article hereAnd watch Provenance's Jessi Baker and Jutta Steiner speak at Ethereum's last London meetuphttps://www.youtube.com/watch?v=wE2XEw9wY6I
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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