Following a competitive process culminating in a pitch competition in Paris, we’re thrilled to share that Ulé has selected Provenance to communicate its innovative approach to sustainability.
Founded by Shiseido in 2022, Ulé’s skincare range is designed with traceability at its core and pioneers vertical farming to yield fresh and pure plant-based ingredients. With this in mind, the European Innovation Center at Shiseido invited six startups to answer one key question — how can we increase the transparency of our products?
The judges enjoyed hearing how Provenance’s technology could help Ulé tell their unique ‘farm to face’ sustainability story. They were particularly impressed by Provenance’s ability to communicate impact across multiple channels and to a global audience.
The Provenance team is already working closely with Ulé to get the partnership started. To understand what success with Provenance can look like, check out our case studies.
Provenance is setting a new global standard for consumer sustainability, by validating and amplifying sustainability credentials throughout the customer journey. Provenance’s platform enables businesses to be transparent about their impact, so that they can reduce the risk of greenwashing, realise their sustainability ambitions and future-proof their market share. 200+ leading CPG businesses are using Provenance to communicate their sustainability credentials, including Cult Beauty, The Ordinary, The Nue Co, Shiseido, BELU, Arla and Napolina.
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
.png)
%20(1)%20(2).png)