Provenance win pitch to deliver product transparency for Shiseido’s Ulé

Published on
July 20, 2023

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Following a competitive process culminating in a pitch competition in Paris, we’re thrilled to share that Ulé has selected Provenance to communicate its innovative approach to sustainability.

Founded by Shiseido in 2022, Ulé’s skincare range is designed with traceability at its core and pioneers vertical farming to yield fresh and pure plant-based ingredients. With this in mind, the European Innovation Center at Shiseido invited six startups to answer one key question — how can we increase the transparency of our products?

Provenance was selected at a competitive pitch event held in Paris

The judges enjoyed hearing how Provenance’s technology could help Ulé tell their unique ‘farm to face’ sustainability story. They were particularly impressed by Provenance’s ability to communicate impact across multiple channels and to a global audience.

The Provenance team is already working closely with Ulé to get the partnership started. To understand what success with Provenance can look like, check out our case studies.

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