Upcoming webinar: ‘Clean’ beauty and beyond

Published on
March 5, 2020

69% of shoppers find it difficult to trust a brand’s claims about their own sustainability. – YouGov Affluent Perspective 2019 Global Study

[infobox maintitle="Join a webinar with Provenance and fast-growing brand MARA to learn how your brand can pioneer new standards. " subtitle=" 18th March 2020 at 5pm GMT" bg="gray" color="black" opacity="off" space="30" link="http://bit.ly/2VJiSI7"]In the past decade, many beauty brands have claimed to go ‘clean’. But the term is not only vague and misleading – it’s simply not enough. With the climate and social crisis bringing to light issues from packaging waste to the impact of sourcing ingredient – brands need to go beyond the ‘clean’ trend.Together with beauty brand MARA, our next webinar explores why ‘clean’ is not enough, how to protect your brand from greenwashing and how to stand out through transparency in 2020.

Find out more and sign up.

The Provenance Team

Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever

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