Upcoming webinar: ‘Clean’ beauty and beyond

69% of shoppers find it difficult to trust a brand’s claims about their own sustainability. – YouGov Affluent Perspective 2019 Global Study   In the past decade, many beauty brands have claimed…

Greenwashing and its rise: Why we’re worried

Greenwashing - Image credit: Photo by Brian Yurasits on Unsplash

“The danger of […]greenwashing is that businesses and people will feel they are doing the right thing whereas they might be exacerbating the problem and will almost certainly be avoiding the more…