The beauty industry isn’t good at opening up when it comes to ingredients and impact. But the ‘values shopper’ cohort is growing, and brands need to step up to meet their expectations….
Over the last year, we’ve witnessed the rise in pressure to use sustainability as a marketing tool. It reached new heights in 2020, accelerated by a sharp rise in eco-expectations that only…
What to give the person who doesn’t want anything? No, seriously – no waste, no plastic, no chemicals, no unfair labour, no ‘unknowns’. This year, with Christmas slated to be unlike any…
In this piece highlighting the technologies that support first-mile transparency and impact, CNBC discusses our partnership with the Princes Group and their Napolina brand to bring this to the shoppers at the…
With a focus on using blockchain to support their ethical sourcing journey, this article looks at how Princes is using transparency to combat the illegal labour in Italian agriculture. “Princes is leveraging blockchain…
In a piece highlighting the future of food, this article looks at our work with Princes to bring proven sustainability information on-pack for shoppers. “Princes has partnered with blockchain-enabled transparency programme and…
In the first of our projects to go live as a part of our partnership with the Princes Group, you can now find their supply chain and impact information opened up for…
Introducing the launch of our partnership with the Princes Group. We’re focused around making the progress to improve their social impact transparency – not to wait for perfection. Together, we’re showing how…
Addressing a need from conscious shoppers to tackle the ‘unknowns’ in their pet food, Marleybones set out to challenge an industry dominated by vague ingredient lists and unverified claims such as ‘natural’,…
With the win of the prestigious EU Horizon 2020 award, we’re supercharged to continue our work enabling brands to make their supply chain and impact transparent. From 178 applications, Provenance’s new innovation…
What can we do to eliminate waste from the production of goods? How can we build resilience into our product supply chains? And what sort of collaboration and data systems do we…
Today on “People Fixing the World”, a BBC World Service series, Jessi spoke to Tom Colls about blockchain tech, how it’s different and how it can help solve some of the world’s…
This is updated with the latest dates and topics for our next #ProvenanceLive sessions. Now is a time for reflection, inspection and connection as we launch a new transparency series all about…
At Provenance, we’ve been working remote since inception and have conducted many workshops and collaborative sessions with remote groups all over the world. We are often enabling a business to bring data…
How are beauty and personal care brands helping tackle the Covid-19 crisis? The Independent’s Ellie Fry shares the projects underway– from providing essentials to the most vulnerable to getting anti-viral products into…
Last week, we joined the Ellen MacArthur Foundation’s live stream to talk about transparency and the origin of the things we buy. Understanding where the products come from and their true impact…
“Revolutionary traceability technologies such as Provenance will help Malone’s business to scale responsibly and the support from the Woolmark network will go a long way for him to further carry out his…
69% of shoppers find it difficult to trust a brand’s claims about their own sustainability. – YouGov Affluent Perspective 2019 Global Study In the past decade, many beauty brands have claimed…