Validate your claims.
Activate everywhere.

Step 1: Validate

Submit your product claims. Our validation engine verifies and evidences what's true.

Step 2: Activate

Publish validated claims as Proof Points across the Provenance Directory, your Retailer channels and your own Brand website - powering consistent proof in the market

Starter

For early-stage brands ready to publish proven claims across channels and start showing up in AI search.

£179/mo

Billed annually

Validate

Up to 25 Products

Unlimited Proof Points

Activate

Brand website

For brands with up to 10,000 monthly organic traffic

Self-serve integration

Retailer channels

Provenance Directory

Sign up now

Plus

For growing brands maximising the commercial return on validated claims in AI commerce.

£379/mo

Billed annually

Validate

Up to 50 Products

Unlimited Proof Points

Analytics and Insights

Activate

Brand website

For brands with up to 50,000 monthly organic traffic

Guided integration and onboarding

Retailer channels

Provenance Directory

Sign up now

Premium

For established brands operating at scale and building a compounding advantage in AI commerce.

£679/mo

Billed annually

Validate

Up to 100 Products

Unlimited Proof Points

Analytics and Insights

API access, raw data exports

Activate

Brand website

For brands with up to 100,000 monthly organic traffic

Priority integration and onboarding

Dedicated Customer Success Manager

Retailer channels

Provenance Directory

Sign up now

Trusted by 350+ leading brands and retailers

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Not sure which plan is best for you?

I’m a retailer, not a brand

To learn how pricing works for retailers, book a call with our sales team.

I'm a group, with multiple brands

To learn how pricing works for multi-brand groups, book a call with our sales team

“With Proof Points, our sustainability is front and centre – it’s tangible and our claims have been verified.”

Georgie Murray

Brand & Impact Partnerships Lead

“We can write about these initiatives in product copy, but does the customer read it? Sometimes it just gets lost in translation. Provenance helps us to really communicate everything we’re doing to our retailer customers.”

Alice Langston

Marketing Manager, UK & Ireland

FAQs

What's the difference between Validate and Activate

Validate is our claim verification engine. Submit your product claims (ingredients, efficacy, safety, sustainability) along with supporting evidence, and we apply our engine framework of 125+ Proof Points to verify what's true. Activate is where those validated claims become commercial assets - surfaced as structured data in our consumer-facing Directory, embedded on retailer product pages, and displayed on your brand website for shoppers and AI search engines to find.

How does Provenance help me show up in AI search?

AI search engines like ChatGPT, Google AI Overviews and Perplexity depend on structured, verified product data to recommend products. Provenance Proof Points are exactly that: machine-readable, validated claims embedded on your brand website, retailer pages, and the Provenance Directory. The more channels you Activate, the more AI-discoverable your products become.

What happens if I exceed my product or traffic limits

For products: we'll notify you when you're close to your limit and recommend the right next step - usually upgrading to the next plan. For website traffic: simply add bolt-on traffic in 50,000-visit increments at £154/mo each. No service interruption - just transparent, predictable usage-based billing.

Do Provenance plans include translation services?

You can translate your Proof Points into additional languages starting from £149/mo per language (own e-commerce channels only)

Can I pay less with a longer term plan?

Yes. Discounted plans are available for brands who commit to a minimum term of 24 or 36 months (the default is 12 months). Please speak to our sales team to learn more.

Can I change or cancel my plan at any time?

Provenance plans have a minimum term of 12 months. During this time, you can either upgrade or downgrade between plans, but you can’t cancel your plan altogether.

Which retailers can I publish Proof Points with?

You can publish Proof Points with any retailer that has partnered with Provenance – please note that our standard plans offer publishing via retailer channels on a per-region basis. Speak to our sales team to request the full list of retailers in our network or for more information about how regional pricing works.

Not sure what plan is best for your brand?

Book a 30-minute call