The Heroes Set

By: Emma Lewisham Emma Lewisham

Product Sustainability and Performance claims

Product claims are independently validated by Provenance against defined industry standards. Verified indicates third-party evidence (e.g. recognised certifications). Evidenced indicates brand-provided evidence assessed against defined validation criteria. Each validated claim is supported by documented evidence. Provenance provides a structured platform for validating claims about consumer products.

PEFC

 Verified
The PEFC certification is an independent third-party certification awarded by PEFC an international non-profit, non-governmental organisation dedicated to promoting Sustainable Forest Management (SFM). PEFC works throughout the entire forest supply chain to promote good practice in the forest and to ensure that timber and non-timber forest products are produced with respect for ecological, social and ethical standards.
Evidence type Certificate
Last updated: 2026-03-24

Vegan

 Evidenced by the brand
The product contains no animal products – or derivatives of animal products – and none were involved in the relevant production processes.
Evidence type Claim
Last updated: 2026-03-24

PETA Cruelty-Free

 Verified
PETA is an animal rights organisation founded in 1980 by Ingrid Newkirk & Alex Pacheco and is headquartered in Virginia, USA. PETA's certification body sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household-cleaning products.