Help your AI-enabled customers find products they trust

Proven product claims — the data AI shopping assistantsneed to drive discovery, personalisation, loyalty and biggerbaskets.

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31%
conversion uplift on retailer product pages
+47%
product citation rate by LLMs
1600+
brands and retailers with validated claims

How shoppers find products is changing — and the data underneath has to hold up

Shoppers aren't doing their own research anymore - AI is doing it for them. Recommendations, comparisons, filters: the systems driving those moments don't run on marketing copy or static badges.

E-commerce

Shoppers read PDPs and weight claims for themselves.

Claims that power human decisions

Marketing copy
Static badges
Search and filter tags
AI-commerce

Shoppers ask retailer AI assistants or general LLMs to recommend products.

Claims that power human decisions

Structured data
Independently validated
Consistent across channels

Make your product catalogue ready to grow with AI commerce

01

Independent validation of every claim in your catalogue

Claims are validated against a framework with 200+ claim types built on industry and regulatory standards

02

Validated claims become machine-readable Proof Points

Claims become Proof Points - independently validated, consistent and structured for machines

03

Proof Points power AI-driven discovery

On-site, your AI systems recommend with confidence. Off-site, your catalogue becomes the source LLMs cite.

Retailers run on proven claims

Personalisation that earns loyalty

Validated claims are what AI shopping assistants need to match the right product to the right customer. Retailers whose recommendations consistently turn out to be right keep customers coming back - and as personal AI agents mature, the catalogues they've learned to trust will be the ones they cite first.

Claims compliance built in from the start

A validation framework built on 200+ claim types and 80+ certifications across EU and global markets. Every claim is assessed against the standards that apply in each region - so your catalogue stays compliant as regulations tighten.

One layer, every decision point

Search, filters, PDPs, curated edits, AI assistants, post-purchase - Proof Points work across every surface where a customer encounters a product. No bespoke build per channel. One integration, everywhere it matters.

How THG drove 31% higher CVR and streamlined claims management

  • Driving sales by building sustainability marketing campaigns
  • Saving time by outsourcing claims validation for supplier brands
  • Reducing risk through scalable third-party claims validation
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Ready to see what what proven claims can do for your catalogue?

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