Help AI-enabled customers trust and choose your products

Your product claims, independently validated anddiscoverable across DTC, retailers and AI search.

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31%
conversion uplift on retailer product pages
+47%
product citation rate by LLMs
1600+
brands and retailers with validated claims

How shoppers find products is changing and the data underneath has to hold up

Shoppers aren't doing their own research anymore - AI is doing it for them. Recommendations, comparisons, filters: the systems driving those moments don't run on marketing copy or static badges.

E-commerce

Shoppers read PDPs and weight claims for themselves.

Claims that power human decisions

Marketing copy
Static badges
Search and filter tags
AI-commerce

Shoppers ask retailer AI assistants or general LLMs to recommend products.

Claims that power human decisions

Structured data
Independently validated
Consistent across channels

Validate once, discoverable everywhere

01

Claims are independently validated

Claims are validated against a framework with 200+ claim types built on industry and regulatory standards

02

Validated claims become machine-readable Proof Points

Claims become Proof Points - independently validated, consistent and structured for machines

03

Proof Points are activated across every channel

From retailers to AI search your validated claims are there at every point of decision

The directory AI systems trust - so your claims get cited

The independent source for validated product claims, built alongside industry experts and certification bodies over a decade - and trusted by AI systems.

10

years of
methodology

200+

mapped
claim types

80+

certification
frameworks

How Faith in Nature are getting more AI product recommendations

  • AI search visibility up 38% with validated product data
  • Product citation rate increased 47% in AI recommendations
  • Structured trust signals future-proof the brand for AI shopping
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Proven claims are your competitive advantage

Retail distribution, unlocked

Retailers use Provenance data to power the shopping journey. As they build AI-powered shopping experiences - assistants, personalised edits, smart filters - validated claims are what those systems run on. Being in the network means being part of what they're building.

Claims that hold up everywhere you sell

A claim that's compliant in the US isn't automatically compliant in the EU. Independent validation maps your claims to the standards that apply in each market so you can market your claims without hesitation.

A durable advantage as AI scales

The brands that validate their claims now build a record AI systems learn to trust. That track record compounds - and it's harder for later entrants to catch up to than a campaign or a badge.

Validate once, discoverable everywhere

See how your validated claims could perform across your retail partners and AI search.

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