Super SEA Firming and Lifting Serum

By: True Botanicals

Product Sustainability and Performance claims

Product claims are independently validated by Provenance against defined industry standards. Verified indicates third-party evidence (e.g. recognised certifications). Evidenced indicates brand-provided evidence assessed against defined validation criteria. Each validated claim is supported by documented evidence. Provenance provides a structured platform for validating claims about consumer products.

Clinically Tested for Efficacy

Evidenced by the brand
This product was independently tested on humans in a clinical setting to ensure performance categories such as hydration, moisturisation and anti-wrinkle.
Evidence type Statement of Transparency
Last updated: 2026-06-01

MADE SAFE®

Verified
MADE SAFE® is a program of Nontoxic Certified. They provide a comprehensive human health and ecosystem-focused certification for nontoxic products across store aisles, from baby to personal care to household.
Evidence type Companies House Profile
Last updated: 2026-03-24

Cruelty Free International

Verified
Cosmetics, personal care, and household brands are approved cruelty-free under Cruelty Free International's programme. This gold standard gives you the assurance that a company has made a genuine commitment to help end animal testing. Brands must meet rigorous criteria which apply globally and extend over and above laws governing animal testing and include ongoing independent audits. Only then can they display the Cruelty Free International logo.
Evidence type Link to website
Last updated: 2026-09-03

EWG VERIFIED™

Verified
The EWG VERIFIED™ mark is managed by the Environmental Working Group (EWG), a nonprofit founded in 1993. The organisation conducts research and gathers information about consumer products, cosmetics, energy, and toxic chemicals and strives to push industries to adopt their standards.
Evidence type Companies House Profile
Last updated: 2026-03-24

PETA Cruelty-Free & Vegan

Verified
PETA is a certification body who sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household cleaning products. They were founded in 1980 by Ingrid Newkirk & Alex Pacheco and are headquartered in Virginia, USA.
Evidence type Companies House Profile
Last updated: 2026-03-24

Partly Recyclable Packaging

Evidenced by the brand
Part of this product's packaging is kerbside collected and can be broken down into raw materials and repurposed so it can be used again. Some materials may not be universally recyclable - always check local guidelines
Evidence type Statement of Transparency
Last updated: 2026-06-01