Prove your positive social and environmental impact to online beauty shoppers with transparency tech for e-commerce.
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Increase add-to-cart rates by up to 27% with transparency at the point of sale
Avoid greenwashing by sharing digital proof and following our robust impact claims framework.
Reassure shoppers with easy access to the evidence behind your ‘green’ claims.
Publish and update sustainability content across digital channels from one place.
“By checking the facts with Provenance, Tropic shoppers can truly understand the impact of their purchases and buy with confidence. As a brand, we’re saving a lot of time and energy by managing 300+ sustainability claims on 160+ products conveniently in one place."
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The beauty brand is using proof-backed claims to increase brand trust and improve shoppers’ understanding of its social and environmental impact.
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Cult Beauty is increasing add-to-cart rates and post-purchase sentiment by sharing credible social and environmental impact content at the point-of-sale.
