Grow trust & conversion with sustainability marketing technology

Prove your positive social and environmental impact to online beauty shoppers with transparency tech for e-commerce.

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Trusted by 160+ leading beauty brands and retailers

Why communicate impact with Provenance?

Build trust with proof-backed communications

Boost e-commerce conversion

Increase add-to-cart rates by up to 27% with transparency at the point of sale

Build trust with proof-backed communications

De-risk sustainability claims

Avoid greenwashing by sharing digital proof and following our robust impact claims framework.

Build trust with proof-backed communications

Grow brand trust

Reassure shoppers with easy access to the evidence behind your ‘green’ claims.

Build trust with proof-backed communications

Save time and effort

Publish and update sustainability content across digital channels from one place.

“By checking the facts with Provenance, Tropic shoppers can truly understand the impact of their purchases and buy with confidence. As a brand, we’re saving a lot of time and energy by managing 300+ sustainability claims on 160+ products conveniently in one place."

Susie Ma
Founder & Managing Director, Tropic
Pai Skincare

Pai Skincare is driving brand trust with consistent sustainability claims across retail channels

The beauty brand is driving marketing value from sustainability certifications at the point of sale, by publishing Proof Points across multiple retail platforms.

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Cult Beauty is boosting conversion and brand perception

Cult Beauty is increasing add-to-cart rates and post-purchase sentiment by sharing credible social and environmental impact content at the point-of-sale.

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Cult Beauty
Tropic Skincare

Tropic Skincare is educating and assuring customers with Proof Points

The beauty brand is using proof-backed claims to increase brand trust and improve shoppers’ understanding of its social and environmental impact.

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Explore Provenance’s latest beauty news

Turn positive social and environmental impact into brand value

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