Provenance helps brands and retailers empower eco-conscious shoppers and turn sustainability into growth.
Not a brand? Head to our Directory to shop your values
"The independent verification gives us the confidence to shout about both our environmental and product claims from the rooftops."
"Provenance helps brands communicate their sustainability efforts in a compelling way to our global community of beauty lovers."
We help brands win more conscious shoppers by enabling them to share their positive impact where it counts, in a compelling, trustworthy way.
We enable retailers to differentiate, meet fast-moving ESG standards and more easily manage sustainability claims across their portfolio.
We empower citizens to cut through the greenwash and find brands and products that truly align with their values. Visit our Directory to get started.
When it comes to sustainability, we won’t settle for less than the truth. Our anti-greenwashing software is designed and built by sceptics to take the guesswork out of shopping sustainably.
Every verified claim we publish helps separate fact from fiction, enabling people to vote with their wallets for a better future.
We need those businesses with a positive impact on people and planet to win greater market share.
That's why we enable brands and retailers to confidently publish sustainability information – in a way that shoppers understand, trust and love – so that they can attract and convert more customers.
Today, there’s no consistent, scalable way for consumer goods companies to share product sustainability information with shoppers.
Provenance’s platform makes it easy to manage, verify and publish trustworthy sustainability information at scale. By connecting sustainability to every purchase, we’re making ecommerce a force for good.
Today, it’s almost impossible for shoppers to make positive choices about what to buy.
The facts about products’ environmental or social impact are often hidden. And when brands do talk about sustainability, it can be impossible to separate what’s genuine from what’s greenwash.
For the future of our planet, we need to fix this. Provenance exists to unlock the truth and empower shoppers to make purchases in line with their values. We believe that one day, every great product will come with Provenance: accessible, trustworthy information about its impact.
of beauty and wellness shoppers have difficulty trusting brands’ sustainability claims.
of shoppers consider sustainability when buying beauty and wellness products.
Giving shoppers at-a-glance assurance about their positive impact
Appearing in retailers’ sustainable filters
"We can write about these initiatives in product copy, but does the customer read it? Sometimes it just gets lost in translation. Provenance helps us to really communicate everything we’re doing to our retailer customers.”