We partner with brands and retailers to attract and convert eco-conscious shoppers.
Not a brand? Head to our Directory to shop your values
Embedding sustainability badges on product pages
Powering credible impact-focused search filters
Consistent proof-backed claims at point of sale
"As consumers increasingly value transparency at scale, brands can take positive action through Provenance to stay relevant and ultimately reap the commercial rewards."
Your hard-earned sustainability credentials are getting lost in product description copy and your Sustainability page. Embed simple, trustworthy impact badges on product pages that nudge shoppers to buy in line with their values.
Get the opportunity to unlock more sales channels when you join the Provenance community, which features world-leading beauty & wellness retailers. Improve the quality and outcomes of your retail buyer conversations by giving them instant assurance about your positive impact.
Get discovered by more values-led shoppers by appearing in our retail partners' sustainable search filters and edits. Plus, drive awareness of your positive impact with a brand profile on our shopper directory.
Create your Provenance account by speaking with our team.
Identify which Proof Point claims you want to share and submit the relevant evidence
(Average time: 45 minutes)
We'll publish to your chosen channels. For DTC sites, we make it easy for your digital teams to integrate Provenance.
Today, the facts about products’ social and environmental impact are hidden and inconsistent, which makes it almost impossible for shoppers to make positive choices about what to buy.
Provenance exists to unlock the truth and empower shoppers to make purchases in line with their values. At the same time, we generate rewards for brands with a positive impact on people and our planet.
Your customers are busy, which means your certifications are going unnoticed in product description copy. By turning them into product page badges, Provenance makes your certifications work much harder, generating shopper engagement with CTRs of up to 6.8%.
We work with hundreds of small, growing brands, so we've made sure to keep costs as low as possible. Discounts are available for brands with low annual turnovers – speak with our team to find out more.
Provenance works for brands at all stages of their sustainability journey –almost half (44%) of our partner brands have 3 or fewer Proof Points. Don't wait for perfection – start getting rewarded for your progress now.
It takes an average of just 45 minutes to choose and evidence your Proof Points. From there, we'll check your evidence and get them live on your chosen channels.
Provenance’s Proof Points receive over 1.6m impressions per month globally today and we’re rapidly expanding our network of brands and retailers.
Our latest research suggests that 90% of shoppers globally now consider sustainability when buying consumer goods. Brands that aren't showing progress risk losing relevance.
Get actionable insights from 11 beauty and wellness industry professionals and 1,600+ shoppers
Giving shoppers at-a-glance assurance about their positive impact
Appearing in retailers’ sustainable filters
"We can write about these initiatives in product copy, but does the customer read it? Sometimes it just gets lost in translation. Provenance helps us to really communicate everything we’re doing to our retailer customers.”