Harness green claims with confidence
Provenance helps CPG brands and retailers validate and leverage sustainability claims data within the customer journey
Mark Jones
Chief Sustainability Officer at THG (LOOKFANTASTIC, Dermstore, Cult Beauty)
Guy Farmer
Commercial Trading Director at Holland & Barrett
The new global standard for consumer sustainability
For Brands
We help brands win more eco-conscious customers on retailer and DTC channels, by harnessing sustainability data to improve discoverability, conversion and brand trust.
For Retailers
We remove the hassle of managing and validating supplier sustainability data, and provide a scalable way to publish green claims that meet changing regulatory requirements.
For Consumers
We empower citizens to cut through the greenwash and find products that truly align with their values. Visit our Directory to find brands with proven sustainability claims.
Reduce the risk of greenwashing, with validated claims
- Growing regulatory pressures around product claims are leaving many businesses exposed. Provenance ensures your claims are accurate, unambiguous and substantiated, with evidence available at the point of sale.
- Our anti-greenwashing software and Framework enable you to stay ahead of rapidly-changing ESG standards, so that you can avoid regulatory fines of up to 4% of global turnover and protect brand trust
Harness sustainability at key customer touch points to drive sales
- Boost product page conversion with clickable sustainability badges, and get actionable insights on which sustainability issues your customers care about most
- Provenance's validated product-level data enables multi-brand retailers to power sustainable edits, search and filter, retail media and loyalty programs
Automate claims management processes to save time
- Provenance’s platform enable brands to easily publish and update claims across multiple retailer channels and to their own website, from one place
- Provenance helps multi-brand retailers by removing the hassle of consolidating and validating brands’ claims by integrating sustainability data directly into your PIM/PLM
Today's customers need a sustainability ally at checkout
79%
93%
1.6m
month
Today, it’s difficult to make positive choices about what to buy. 9 in 10 customers consider sustainability when buying beauty and wellness products, but this information can be hard to find, and 4 in 5 customers have difficulty taking brands at their word.
More than ever, consumers need an ally to cut through the greenwash. That’s why Provenance empowers customers with validated data, so they can make sustainable choices with confidence.
Start planning for key sustainability dates in 2025
Optimise your sustainability campaigns by aligning with the most important global social and environmental awareness days in 2025. Share a few details to download the hyperlinked PDF calendar today.