Wherever you are on your sustainability journey, win more eco-conscious shoppers by sharing greenwash-proof claims where it matters most.
Get discovered by more values-led shoppers by appearing in our retail partners' sustainable search filters and edits. Plus, drive awareness of your positive impact with a brand profile on our shopper directory.
Brands that make misleading environmental claims face costly lawsuits and reputational damage. Reduce the risk of greenwashing by publishing compliant, product-level sustainability claims with Provenance.
Your hard-earned sustainability credentials are getting lost in product description copy. Embed simple, trustworthy impact badges on product pages that nudge shoppers to buy in line with their values.
Each Proof Point comes from the Provenance Framework, an index of 125+ social and environmental impact claims and certifications.
We continuously update the Framework in line with evolving ESG terminology and compliance standards, under guidance from our Integrity Council: an independent body of field experts who keep us accountable to our mission.
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Sarah Brown
Founder, Pai Skincare
Shaun Russell
Founder, Skandinavisk
Flo Glendenning
VP of Product & Sustainability, The Nue Co.
Your customers are busy, which means your certifications are going unnoticed in product description copy. By turning them into product page badges, Provenance makes your certifications work much harder, generating shopper engagement with CTRs of up to 6.8%.
We work with hundreds of small, growing brands, so we've made sure to keep costs as low as possible. Discounts are available for brands with low annual turnovers – speak with our team to find out more.
Provenance works for brands at all stages of their sustainability journey –almost half (44%) of our partner brands have 3 or fewer Proof Points. Don't wait for perfection – start getting rewarded for your progress now.
It takes an average of just 45 minutes to choose and evidence your Proof Points. From there, we'll check your evidence and get them live on your chosen channels.
Provenance’s Proof Points receive over 1.6m impressions per month globally today and we’re rapidly expanding our network of brands and retailers.
Our latest research suggests that 90% of shoppers globally now consider sustainability when buying consumer goods. Brands that aren't showing progress risk losing relevance.
Create your Provenance account by speaking with our team
Identify which Proof Point claims you want to share and submit the relevant evidence
We'll publish to your chosen channels. For DTC sites, we make it easy for your digital teams to integrate Provenance.
