Sustainability data doesn’t lend itself easily to simple marketing messaging. Technical and complex, it stays trapped in B2B systems and annual CSR reports. Our technology helps brands unlock this information to drive brand value.
For brands making genuine progress on sustainability, we offer a way to differentiate from competitors publishing one-off campaigns and self-accredited claims.
Reduce the risk of greenwashing with a standardised framework for communicating impact.
Package complex content into simple, proof-backed claims.
Take a holistic approach by communicating across multiple areas of impact.
Each claim requires a minimum level of evidence so that it is credible.
Prove impact with data from your supply chain, recorded on the blockchain.
Display third-party proof with interactive verification badges.
Unlock value by educating customers on certifications and the work you’ve done to meet the required criteria.
Consolidate your supply chain data in one place, translate into engaging published content and easily maintain to ensure up-to-date messaging.
Land key brand messages in a mobile-optimized story.
Demonstrate credibility by integrating proof and third-party verification.
Drive engagement by linking Product Stories to your website or social media.
Showcase your suppliers in an interactive map of your supply chain.
Add in supplier data to demonstrate positive sourcing choices.
Identify suppliers, processes and ingredients in an interactive product timeline.
Add in claims and certifications at each stage to provide assurance.
Combine different modules to speak to different stakeholders, from retailers to shoppers.
Build trust with a comprehensive transparency experience.
Build industry trust by embedding sustainability content into your corporate or brand website.
Engage shoppers with your sustainability content via QR codes.
Publish claims or certifications as interactive badges on product pages.
Share links to your content on social and respond to shoppers with evidence.
Marketing teams can get real-time insights on how content is resonating with your audience.
Use these insights to quickly iterate your content and meet your goals.
Speak to one of our team to find out how Provenance can help you turn positive social and environmental impact into brand value.