Drive growth with sustainability claims shoppers can trust

Win more eco-conscious shoppers by sharing greenwash-proof claims where it matters most.

Sustainability Claims Software
Sustainability Claims Software

Proof Points

Turn sustainability progress into digestible claims

Distil the work you’re doing on social and environmental impact into bitesize claims that shoppers understand

Have confidence that your messaging is credible and backed by the relevant evidence

Make sure your efforts align with evolving industry standards and regulation

Proof Points

What makes Provenance's claims trustworthy?

Each Proof Point comes from the Provenance Framework, an index of 125+ social and environmental impact claims and certifications.

We continuously update the Framework in line with evolving ESG terminology and compliance standards, under guidance from our Integrity Council: an independent body of field experts who keep us accountable to our mission.

"I do think sometimes people can lose trust in brands, but the type of labels provided by Provenance bring strong authority."

Audrey Bois Nicolaï
Head of Brand, Noble Panacea

"With Proof Points, our sustainability is front and centre – it’s tangible and our claims have been verified."

Georgie Murray
Brand & Impact Partnerships Lead, Belu

Ecommerce Widgets

Add shopper-friendly Proof Point badges to your product pages

Embed clickable sustainability content on your ecommerce pages on DTC website or select retailer partners

Convert better by sharing your positive impact when and where it matters, in a way that even busy shoppers can understand and trust

Tell your sustainability story without removing shoppers from the ecommerce journey

"Pai’s customers are seeing the same, consistent Proof Points across all of our retail partners – for a consumer right now, that’s hugely reassuring"

Sarah Brown
Founder, Pai Skincare

"Pai’s customers are seeing the same, consistent Proof Points across all of our retail partners – for a consumer right now, that’s hugely reassuring"

Sarah Brown
Founder, Pai Skincare

Directory

Get discovered by conscious shoppers and retailers

Showcase your positive impact on people and planet with a brand profile on our Directory

Tap into growing organic SEO search volume and get in front of thousands of shoppers looking for brands and products that match their values.

Demonstrate your commitment to sustainability to retailer buyers, investors and journalists

"Now we can get in front of more shoppers that share our values and showcase all our key initiatives in one place."

Shaun Russell
Founder, Skandinavisk
Directory

"Now we can get in front of more shoppers that share our values and showcase all our key initiatives in one place."

Shaun Russell
Founder, Skandinavisk

Platform

Manage every claim in one place

Save time managing brand and product level certifications and evidence in one place

Get a single view of how your sustainability claims map to your product portfolio, and which channels they're published on.

"Now we can easily go in and refresh and add to claims that are live across multiple products and channels, which is great."

Flo Glendenning
VP of Product & Sustainability, The Nue Co.
Platform

"Now we can easily go in and refresh and add to claims that are live across multiple products and channels, which is great."

Flo Glendenning
VP of Product & Sustainability, The Nue Co.

Analytics

Find out what matters most to your customers

Understand which Proof Points your shoppers are engaging with

Drive your sustainability strategy towards initiatives that resonate with your own customers

Track your social and environmental impact progress against others in your sector

Analytics

See how Provenance is unlocking brand growth

BELU

See how BELU uses clickable sustainability claims to gain a competitive edge

Read the case study
Innersense

See how Innersense is differentiating on retailer channels with Provenance

Read the case study
Start winning more eco-concious shoppers

Eco-conscious Shoppers