Win more eco-conscious shoppers by sharing greenwash-proof claims where it matters most.
Distil the work you’re doing on social and environmental impact into bitesize claims that shoppers understand
Have confidence that your messaging is credible and backed by the relevant evidence
Make sure your efforts align with evolving industry standards and regulation
Each Proof Point comes from the Provenance Framework, an index of 125+ social and environmental impact claims and certifications.
We continuously update the Framework in line with evolving ESG terminology and compliance standards, under guidance from our Integrity Council: an independent body of field experts who keep us accountable to our mission.
"I do think sometimes people can lose trust in brands, but the type of labels provided by Provenance bring strong authority."
"With Proof Points, our sustainability is front and centre – it’s tangible and our claims have been verified."
Embed clickable sustainability content on your ecommerce pages on DTC website or select retailer partners
Convert better by sharing your positive impact when and where it matters, in a way that even busy shoppers can understand and trust
Tell your sustainability story without removing shoppers from the ecommerce journey
"Pai’s customers are seeing the same, consistent Proof Points across all of our retail partners – for a consumer right now, that’s hugely reassuring"
"Pai’s customers are seeing the same, consistent Proof Points across all of our retail partners – for a consumer right now, that’s hugely reassuring"
Showcase your positive impact on people and planet with a brand profile on our Directory
Tap into growing organic SEO search volume and get in front of thousands of shoppers looking for brands and products that match their values.
Demonstrate your commitment to sustainability to retailer buyers, investors and journalists
"Now we can get in front of more shoppers that share our values and showcase all our key initiatives in one place."
"Now we can get in front of more shoppers that share our values and showcase all our key initiatives in one place."
Save time managing brand and product level certifications and evidence in one place
Get a single view of how your sustainability claims map to your product portfolio, and which channels they're published on.
"Now we can easily go in and refresh and add to claims that are live across multiple products and channels, which is great."
"Now we can easily go in and refresh and add to claims that are live across multiple products and channels, which is great."
Understand which Proof Points your shoppers are engaging with
Drive your sustainability strategy towards initiatives that resonate with your own customers
Track your social and environmental impact progress against others in your sector
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