Ameliorate has 5 Proof Points

Climate Waste 3 Nature 2 Workers Communities

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.


These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Product Proof Points


Smoothing Body Exfoliant 150ml

Transforming Facial Serum

Resurfacing Facial Cleanser

Replenishing Facial Cream

Intensive Hand Treatment

Intensive Foot Treatment

Exfoliating Body Mitt

Ameliorate Hair Regime Kit

Transforming Scalp Serum

Softening Bath Milk Oil

Smoothing Conditioner

Restorative Facial Mask

Clarifying Shampoo

Clarifying Scalp Exfoliant

3 Steps to Smooth Skin

Deep Cleansing Scalp Mask

Resurfacing Facial Toner

Resurfacing Facial Mask

Intensive Hand Therapy 75ml

Smoothing Body Exfoliant 50ml

Nourishing Body Wash 60ml

Nourishing Body Wash 500ml

Nourishing Body Wash 200ml

Transforming Body Spray

Intensive Skin Therapy

Transforming Body Lotion 100ml

Transforming Body Lotion 200ml

Transforming Body Lotion 500ml

Transforming Body Lotion 50ml

Transforming Body Lotion with Green Tea

Transforming Body Lotion Warm Amyris

Soothing Scalp Essence

Intensive Hand Therapy Rose

Transforming Body Lotion

Limited Edition Rose Scented Transforming Body Lotion

Intensive Skin Therapy Treatment