Ameliorate has 5 Proof Points

Climate Waste 3 Nature 2 Workers Communities

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.


These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Product Proof Points


3 Steps to Smooth Skin

Clarifying Scalp Exfoliant

Clarifying Shampoo

Intensive Skin Therapy Treatment

Limited Edition Rose Scented Transforming Body Lotion

Restorative Facial Mask

Smoothing Conditioner

Softening Bath Milk Oil

Transforming Body Lotion

Transforming Scalp Serum

Ameliorate Hair Regime Kit

Exfoliating Body Mitt

Intensive Foot Treatment

Intensive Hand Treatment

Replenishing Facial Cream

Resurfacing Facial Cleanser

Smoothing Body Exfoliant 150ml

Transforming Facial Serum

Intensive Hand Therapy Rose

Soothing Scalp Essence

Transforming Body Lotion Warm Amyris

Transforming Body Lotion with Green Tea

Transforming Body Lotion 50ml

Transforming Body Lotion 500ml

Transforming Body Lotion 200ml

Transforming Body Lotion 100ml

Intensive Skin Therapy

Transforming Body Spray

Nourishing Body Wash 200ml

Nourishing Body Wash 500ml

Nourishing Body Wash 60ml

Smoothing Body Exfoliant 50ml

Intensive Hand Therapy 75ml

Resurfacing Facial Mask

Resurfacing Facial Toner

Deep Cleansing Scalp Mask

Intensive Hand Therapy 75ml

Smoothing Body Exfoliant 150ml

Soothing Scalp Essence

Transforming Body Lotion

Transforming Body Lotion

Transforming Body Lotion

Transforming Body Lotion

Transforming Body Lotion