Davines has 10 Proof Points

Climate Waste 3 Nature 4 Workers 1 Communities 2

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.


These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Brand Proof Points

Product Proof Points


Alchemic Conditioner Silver Grey

Alchemic Shampoo Golden

Alchemic Shampoo Red

Alchemic Shampoo Silver

Calming Shampoo

MOMO Shampoo Bar 100g

More Inside This is a Blow Dry Primer 250ml

Naturaltech Renewing Conditioner 250ml

Naturaltech Renewing Shampoo 250ml

Naturaltech Replumping Hair Filler Superactive 100ml

Naturaltech Well-Being Shampoo 250ml

OI Absolute Beautifying Body Wash 280ml

OI Absolute Beautifying Conditioner 250ml

OI Absolute Beautifying Hair Butter 250ml

OI Absolute Beautifying Shampoo 280ml

OI All in One Milk 135ml

VOLU Shampoo Bar 100g

Alchemic Conditioner Chocolate 250ml

Alchemic Conditioner Copper 250ml

Alchemic Conditioner Pink 250ml

Alchemic Conditioner Red 250ml

Alchemic Conditioner Silver 250ml

Alchemic Conditioner Teal Blue 250 ml

Alchemic Conditioner Tobacco 250ml

Alchemic Shampoo Chocolate 280ml

Alchemic Shampoo Copper 280ml

Alchemic Shampoo Golden 280ml

Alchemic Shampoo Red 280ml

Alchemic Shampoo Silver 280ml

Alchemic Shampoo Tobacco 280ml

LS Reinforcing Bodifying Fluid 125ml

NT Detox Scrub Shampoo 250ml

NT Nourishing Hbp 250ml 2019

NT Nourishing Keratin Sealer 100ml

NT Nourishing Mask 250ml 2019

NT Nourishing Shampoo 250ml

NT Purifying Shampoo 250ml New

NT Rebalancing Clean Treat 250ml

NT Rebalancing Sh 250ml

NT Rebalancing Shampoo 250ml

NT Replumping Shampoo 250ml

NT Well Being Shampoo 250ml

OI All In One Milk 135ml

OI Oil 135ml

Alchemic Conditioner - Chocolate 250ml

Alchemic Shampoo Silver

Alchemic Shampoo Silver

Alchemic Shampoo Silver

Alchemic Shampoo Silver

Calming Shampoo