Indie Lee

Indie Lee has 5 Proof Points

Climate Waste Nature 3 Workers Communities 2

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.


These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Brand Proof Points

Product Proof Points


I-Waken Eye Serum

Brightening Cleanser

Daily Vitamin Infusion

Purifying Face Wash

Radiance Renewal Peel

Purifying Face Wash sample

CoQ-10 Toner Sample

Brightening Cleanser sample

Pillow Mist

Overnight Facial Oil

Sleep Body Oil

Sleep Body Wash

Superfruit Facial Cream

Energize Body Oil

Energize Body Wash

I-Recover Mind and Body Muscle Gel

I-Recover Body Soak

Daily Skin Nutrition

Daily Vitamin Infusion

Stem Cell Serum

Active Oil Free Moisturiser

Purifying Face Wash

Coconut Citrus Scrub

Clearing Mask

Squalane Facial Oil

CoQ-10 Toner

Brightening Cleanser

Brightening Cleanser & CoQ-10 Toner Duo

Energize Deodorant

Restorative Eye Cream

Overnight Banish Gel

Banish Stick

I Waken Resurfacing Mask

Lip Treat

Rosehip Cleanser sample

Clarity Kit

Discovery Kit

Rosehip Cleanser