Innersense

Innersense has 13 Proof Points

Climate Waste 2 Nature 4 Workers 1 Communities 6

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.

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These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Brand Proof Points

1% for the Planet

 Verified
To receive the 1% for the Planet mark, a business must donate 1% of its annual revenue to environmental solutions.
Communities

B Corporation

 Verified
B Corp has assessed the social and environmental performance, from supply chain and input materials to charitable giving and employee benefits.
Workers

Championing a Cause

 Evidenced
This business dedicates additional resources to improve a specific environmental or social cause related to its industry. It plays an active role in the financing and monitoring of an initiative within its sphere of influence and can provide evidence of its individual contribution.
Communities

Donates to Charity

 Evidenced
We donate approximately 1% of our revenue to a number of charitable causes.
Communities

Family Owned Business

 Evidenced
Founders Greg and Joanna Starkman are the sole shareholders of the business.
Communities

Female-Led Business

 Evidenced
Greg Starkman and Joanne Starkman own a majority of Innersense. Joanne Starkman is the President and a Founder of Innersense.
Communities

Independent Business

 Evidenced
Greg Starkman and Joanne Starkman own a majority of Innersense.
Communities

Leaping Bunny Cruelty-Free

 Verified
This provides an assurance that the company’s commitment to helping end testing on animals has met Leaping Bunny’s criteria.
Nature

Leaping Bunny Cruelty Free - CCIC

 Evidenced
This provides an assurance that the company has committed to help end testing on animals.
Nature

Product Proof Points

  • Hair Love Prep Spray (Retail with Pump)

  • I Create Finish Hairspray (Retail with Sprayer)

  • I Create Hold Styling Gel (Retail with Disc Top)

  • Color Radiance Daily Conditioner (Liter with Pump)

  • Color Radiance Daily Conditioner (Gallon with Pump)

  • Hydrating Cream Conditioner (Retail with Pump)

  • Inner Peace Whipped Creme Texturizer

  • Pure Harmony Hairbath (Liter with Pump)

  • Pure Harmony Hairbath (Gallon with Pump)

  • Pure Inspiration Daily Conditioner (Liter with Pump)