Olaplex has 2 Proof Points

Climate Waste Nature 2 Workers Communities

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.


These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Brand Proof Points

Product Proof Points


No.0 Intensive Bond Builder

No.3 Hair Perfector 3.3oz/100mL

No.4 Bond Maintenance Shampoo 8.5oz/250ml

No.4P Blonde Enhancer Toning Shampoo 8.5oz/250ml

No.4C Bond Maintenance Clarifying Shampoo

No.4D Clean Volume Detox Dry Shampoo

No.5 Bond Maintenance Conditioner 8.5oz/250ml

No.6 Bond Smoother 3.3oz/100mL

No.7 Bonding Oil 1oz/30mL

No.8 Bond Intense Moisture Mask 100mL

No.9 Bond Protector Nourishing Hair Serum 100mL

No.4 Bond Maintenance Shampoo Travel Size

No.5 Bond Maintenance Conditioner Travel Size


Volumizing Blow Dry Mist

Olaplex No.5 Bond Maintenance Conditioner 250ml

Olaplex Clarifying Shampoo Bundle No.3 No.4C and No.5

Olaplex Bond Maintenance Kit - Jumbo No.3 No.4 No.5 (Worth £112)

Olaplex Hair Repair Treatment Kit (Worth £84.00)

Olaplex No.4D Clean Volume Detox Dry Shampoo 250ml

Olaplex No.5 Bond Maintenance Conditioner 1000ml (Worth £112.00)

Olaplex No.4 Bond Maintenance Shampoo 1000ml (Worth £112.00)

Olaplex No. 4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner Bundle

Olaplex Unbreakable Blondes Mini Kit

No. 5P Blonde Enhancer™ Toning Conditioner 250ml

Mini Strong Start Hair Kit: Repair & Style

Strong Days Ahead Hair Kit (Worth £72)

Smooth Your Style Hair Kit (Worth £50)

No.3 Gifting Ornament

Discovery Kit (Worth £65)

Olaplex Hero Bundle

Olaplex Shampoo and Conditioner Bundle

Olaplex Blonde-Enhancer Routine

Olaplex The Anti-Damage Duo - No.3 & No.9

Olaplex Nourished Hair Essentials - No.4 No.5 & No.9

Olaplex Repairing Hair Protector Set - No.3 4 5 & 9

Olaplex Repair and Moisture Set

Olaplex Clarifying Shampoo Bundle No.4C and No.8

Olaplex Clarifying Shampoo Bundle No.4C and No.5

Olaplex No.4 Bond Maintenance Shampoo No.5 Bond Maintenance Conditioner and No.3 Hair Perfector Bundle