Paula's Choice
Paula's Choice

Paula's Choice

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Paula's Choice has 1 Proof Point

Climate Waste Nature 1 Workers Communities

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.


These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Brand Proof Points

Product Proof Points


Skin Perfecting 25% AHA and 2% BHA Exfoliant Peel 30ml

Skin Perfecting 2% BHA Liquid Exfoliant - XL 236ml

Skin Perfecting 2% BHA Liquid Exfoliant - Trial Size (30ml)

Resist Youth-Extending Daily Hydrating Fluid SPF 50

Resist Anti-Ageing Skin Restoring Moisturizer SPF 50 - Travel Size

Omega+ Complex Cleansing Balm (104ml)

Hyaluronic Acid and Peptide Lip Booster

Clinical Discoloration Repair Serum (30ml)

Clinical 1% Retinol Treatment (30ml)

Clinical 1% Retinol Treatment - Trial Size (5ml)

Clinical 0.3% Retinol and 2% Bakuchiol Treatment 30ml

Clear Ultra-Light Daily Mattifying Fluid SPF 30+ (60ml)

Clear Ultra-Light Daily Hydrating Fluid SPF30+

Clear Exfoliating Body Spray 2% BHA (118ml)

Clear Cleanser 30ml

Banish Breakouts Set

Omega+ Complex Cleansing Balm

CBD Skin Transformative Treatment Milk

CBD Oil + Retinol

Clinical Ceramide-Enriched Eye Cream

Clinical Ceramide-Enriched Moisturiser

Clear Purifying Clay Mask

Hyaluronic Acid Booster

Omega+ Eye Cream

The UnScrub

Skin Smoothing Retinol Body Treatment

Water-Infusing Electrolyte Moisturizer

Peptide Booster

Omega+ Complex Moisturizer

Omega+ Complex Serum

Resist Skin Restoring Moisturizer SPF50

Anti-Aging 1% Retinol Booster

Resist Anti-Aging Super-Light Moisturizer SPF 30

Resist Barrier Repair Moisturizer

Resist Anti-Aging Intensive Repair Cream

Resist Anti Aging Clear Skin Hydrator

Resist Advanced Smoothing Treatment 10% AHA

Defense Hydrating Gel-to-Cream Cleanser

Clear Regular Strength 2% BHA Exfoliant

Skin Perfecting 2% BHA Gel Exfoliant

10% Niacinamide Booster

2% BHA Body Spot Exfoliant

Clear Skin Clearing Treatment with Azelaic Acid

Defense Essential Glow Moisturizer SPF30

C15 Super Booster

Skin Perfecting 2% BHA Lotion Exfoliant

10% Azelaic Acid Booster

Clinical 20% Niacinamide Treatment

Clear Moisturiser SPF30

Clear Cleanser