Paula's Choice

Paula's Choice

Shop This Brand

Paula's Choice has 1 Proof Point

Climate Waste Nature 1 Workers Communities

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.


These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Brand Proof Points

Product Proof Points


Clinical 20% Niacinamide Treatment

10% Azelaic Acid Booster

Skin Perfecting 2% BHA Lotion Exfoliant

C15 Super Booster

Defense Essential Glow Moisturizer SPF30

Clear Skin Clearing Treatment with Azelaic Acid

2% BHA Body Spot Exfoliant

10% Niacinamide Booster

Skin Perfecting 2% BHA Gel Exfoliant

Clear Regular Strength 2% BHA Exfoliant

Defense Hydrating Gel-to-Cream Cleanser

Resist Advanced Smoothing Treatment 10% AHA

Resist Anti Aging Clear Skin Hydrator

Resist Anti-Aging Intensive Repair Cream

Resist Barrier Repair Moisturizer

Resist Anti-Aging Super-Light Moisturizer SPF 30

Anti-Aging 1% Retinol Booster

Resist Skin Restoring Moisturizer SPF50

Omega+ Complex Serum

Omega+ Complex Moisturizer

Peptide Booster

Water-Infusing Electrolyte Moisturizer

Skin Smoothing Retinol Body Treatment

The UnScrub

Omega+ Eye Cream

Hyaluronic Acid Booster

Clear Purifying Clay Mask

Clinical Ceramide-Enriched Moisturiser

Clinical Ceramide-Enriched Eye Cream

CBD Oil + Retinol

CBD Skin Transformative Treatment Milk

Omega+ Complex Cleansing Balm

Banish Breakouts Set

Clear Cleanser 30ml

Clear Exfoliating Body Spray 2% BHA (118ml)

Clear Ultra-Light Daily Hydrating Fluid SPF30+

Clear Ultra-Light Daily Mattifying Fluid SPF 30+ (60ml)

Clinical 0.3% Retinol and 2% Bakuchiol Treatment 30ml

Clinical 1% Retinol Treatment - Trial Size (5ml)

Clinical 1% Retinol Treatment (30ml)

Clinical Discoloration Repair Serum (30ml)

Hyaluronic Acid and Peptide Lip Booster

Omega+ Complex Cleansing Balm (104ml)

Resist Anti-Ageing Skin Restoring Moisturizer SPF 50 - Travel Size

Resist Youth-Extending Daily Hydrating Fluid SPF 50

Skin Perfecting 2% BHA Liquid Exfoliant - Trial Size (30ml)

Skin Perfecting 2% BHA Liquid Exfoliant - XL 236ml

Skin Perfecting 25% AHA and 2% BHA Exfoliant Peel 30ml

Resist Advanced Barrier Repair Mosituriser 50ml

10% Azelaic Acid Booster