The Inkey List
The Inkey List

The Inkey List

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The Inkey List has 7 Proof Points

Climate Waste 2 Nature 2 Workers 1 Communities 2

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.


These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Brand Proof Points

Product Proof Points


Symbright Moisturizer

Fulvic Acid Brightening Cleanser

Succinic Acid Blemish Treatment

Amino Acid Anti Gray Scalp Treatment

Salicylic Acid Exfoliating Scalp Treatment

Caffeine Stimulating Scalp Treatment

Shea Oil Nourishing Hair Treatment


Alpha Arbutin

Squalane Oil

Rosehip Oil

Kaolin Mask

Glycolic Acid Liquid Toner

Oil & Water Double Cleanser

Lactic Acid Serum

Collagen Booster

Turmeric Cream Moisturiser

Q10 Serum

Beta Hydroxy Acid

Vitamin C Serum


Vitamin C Brightening Hair Treatment

Peptide Volumizing Hair Treatment

Hyaluronic Acid Hydrating Hair Treatment

Chia Seed Curl Defining Hair Treatment

SPF 30 Daily Sunscreen

Vitamin B, C and E Moisturizer

Oat Cleansing Balm

Hyaluronic Acid Serum

Supersize Salicyclic Acid Cleanser

PCA Bond Repair Hair Treatment

Apple Cider Vinegar Peel

Retinol Eye Cream

15% Vitamin C and EGF Serum

Tranexamic Acid Overnight Treatment

Brighten-I Eye Cream

Ceramide Night Treatment


Polyglutamic Acid

Caffeine Eye Cream

Supersize C-50 Blemish Night Treatment

Peptide Moisturiser

C-50 Blemish Night Treatment

Salicylic Acid Cleanser

Retinol Serum