The Inkey List

The Inkey List

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The Inkey List has 7 Proof Points

Climate Waste 2 Nature 2 Workers 1 Communities 2

What makes Provenance trustworthy?

Provenance ensures that every claim a brand makes about its sustainability efforts, through our platform, comes with proof.


These claims, known as Proof Points, help shoppers like you make informed purchases – because every item bought has an impact on people and planet.

What type of brands are on the Directory and how are they listed?

You’ll find hundreds of brands listed and more join every day. By default, brands are listed in order of most to least number of Proof Points on the Directory homepage.

How do I use the Provenance Directory?

The Provenance Directory is a great place to discover and buy from brands that match your values. You can:

  1. Use the search bar to find a particular brand and browse its Proof Points
  2. Filter brands by product type (e.g. haircare), by area of impact (e.g. Vegan) or by retailer (e.g. Cult Beauty)
  3. Scroll the Directory from top to bottom to explore the range of impact our brands are having on people and planet

To provide feedback or suggestions on the Provenance Directory, just contact us.

Brand Proof Points

Product Proof Points



Retinol Serum

Hyaluronic Acid Serum

Salicylic Acid Cleanser

Oat Cleansing Balm

Vitamin B, C and E Moisturizer

C-50 Blemish Night Treatment

Peptide Moisturiser

Supersize C-50 Blemish Night Treatment

SPF 30 Daily Sunscreen

Chia Seed Curl Defining Hair Treatment

Hyaluronic Acid Hydrating Hair Treatment

Peptide Volumizing Hair Treatment

Vitamin C Brightening Hair Treatment


Vitamin C Serum

Caffeine Eye Cream

Beta Hydroxy Acid

Q10 Serum

Turmeric Cream Moisturiser

Collagen Booster

Lactic Acid Serum

Oil & Water Double Cleanser

Glycolic Acid Liquid Toner

Kaolin Mask

Rosehip Oil

Squalane Oil

Alpha Arbutin


Shea Oil Nourishing Hair Treatment

Caffeine Stimulating Scalp Treatment

Salicylic Acid Exfoliating Scalp Treatment

Amino Acid Anti Gray Scalp Treatment

Succinic Acid Blemish Treatment

Fulvic Acid Brightening Cleanser

Symbright Moisturizer

PCA Bond Repair Hair Treatment

Supersize Salicyclic Acid Cleanser

Brighten-I Eye Cream

Collagen Booster

PCA Bond Repair Hair Treatment

Peptide Volumizing Hair Treatment

Polyglutamic Acid

Retinol Eye Cream

Retinol Serum

Squalane Oil

Succinic Acid Blemish Treatment

Tranexamic Acid Overnight Treatment

15% Vitamin C and EGF Serum

Q10 Serum