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Tower 28

Tower 28

6

Validated claims

112

Products with
validated claims

Tower 28

Profile Summary

Tower 28 Beauty is a brand with products in the Beauty and Makeup categories. It has 6 proof points on Provenance. Its validated commitments are in the following areas: Community impact, Nature and animal welfare and Packaging and waste.

Expand commitments Collapse commitments

Community impact

4
  • Diverse ownership or leadership: Female-Led Business and Person of Colour-Led Business
  • Independent expert testing: Clinically Tested for Efficacy
  • Documented charitable giving: Donates to Charity

Nature and animal welfare

1
  • Cruelty-free: PETA Cruelty-Free & Vegan

Packaging and waste

1
  • Recycled, recyclable, or compostable packaging: Partly Recycled Packaging

Brand claims

Donates to Charity

Evidenced
Tower 28 donated over $26,000 in 2021 to social and environmental charities.
Theme: Communities

Female-Led Business

Verified
Amy Liu is the majority owner of Tower 28 Beauty.
Theme: Communities
Person of Colour-Led Business

Person of Colour-Led Business

Verified
Amy Liu is the majority owner of Tower 28 Beauty.
Theme: Communities
PETA Cruelty-Free & Vegan

PETA Cruelty-Free & Vegan

Verified
PETA Cruelty-Free & Vegan
PETA is a certification body who sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal care, and household cleaning products. They were founded in 1980 by Ingrid Newkirk & Alex Pacheco and are headquartered in Virginia, USA.
Theme: Nature

Products

112 products

  • Clinically Tested for Efficacy
  • PETA Cruelty-Free & Vegan
  • Partly Recycled Packaging
  • Clinically Tested for Efficacy
  • PETA Cruelty-Free & Vegan
  • Partly Recycled Packaging
  • PETA Cruelty-Free & Vegan
  • Partly Recycled Packaging
  • Clinically Tested for Efficacy
  • PETA Cruelty-Free & Vegan
  • Partly Recycled Packaging
  • Clinically Tested for Efficacy
  • PETA Cruelty-Free & Vegan
  • Clinically Tested for Efficacy
  • Partly Recycled Packaging
  • PETA Cruelty-Free & Vegan
  • Clinically Tested for Efficacy
  • Partly Recycled Packaging

About Tower 28

Tower 28 Beauty is named after a lifeguard tower in Santa Monica. Tower 28 is the place where two iconic LA worlds come together. It sits at the crossroads of the Santa Monica pier and gritty Venice Beach. A me…

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A brand profile only goes live once Provenance holds evidence supporting at least one validated claim.

The claims on this profile have been independently validated by Provenance using publicly available certification data.