Detect where your product claims are carrying risk
Detect scans your site for claims that could breach regulation or lose trust, and shows you what to say instead. New EU green claims rules under 'ECGT' apply from 27 September. Some sustainability claims are banned outright, others need evidence.
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1. Detect
NOW
Reduce green claims compliance risk
2. Validate
NEXT
Streamline and strengthen claims management
3. Activate
LATER
Leverage sustainability in the customer journey
Detect
Find the claims putting you at risk
- See every claim on your site: scored high, medium or low risk against the EU's new Empowering Consumers for the Green Transition Directive, the CMA Green Claims Code and other global rules.
- Know what to fix first: Direct your risk mitigation efforts to the most non-compliant claims or SKUs, with recommended actions.
- Unlock confident sustainability marketing: identify the claims specific enough to keep using, and to build campaigns on.
“Provenance gives us a much clearer view of where we potentially are carrying risk, and allows us to target those areas very quickly”
John Miller
Group Technical & Sourcing Director, Holland & Barrett
Proven claims work harder than vague ones
A lot of sustainability messaging is about to disappear, because vague language was the easy option and it stops being available on 27 September.
Most shoppers never checked the evidence behind a claim, but the AI now doing their product research checks it every time, and it prefers proof to promises.
