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'7 ways the beauty industry is supporting the coronavirus relief effort' – The Independent

'7 ways the beauty industry is supporting the coronavirus relief effort' – The Independent

How are beauty and personal care brands helping tackle the Covid-19 crisis? The Independent's Ellie Fry shares the projects underway– from providing essentials to the most vulnerable to getting anti-viral products into the hands of authorities as a top priority.

"You can help support those in need through many of these initiatives, by purchasing products from brands who are donating profits to charities, or by donating money to the organisations, like Beauty Banks, who are delivering hygiene products to those in need." – The Independent

See how L'Oreal, The Body Shop, Beauty Banks, Bloody Good Period, Soap & Glory, Haus Laboratories and LVMH are doing their part.

What brands do you think are leading the way during this crisis? Let us know on Instagram or Twitter (@ProvenanceHQ) so we can promote kindness during this time.

The Provenance Team

Sharing insights, trends and our latest thinking as we push the transparency movement forward.

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