"Jessi Baker is a tech girl through-and-through. She’s been using her PhD in coding to change the way we understand the supply chains of clothes, objects and food. Her NGO, Provenance, recently received close to £1m in funding and is planning the first block chain tracking of fish in South East Asia. If you’re wondering how and where your £60 Michelin-starred plate of sashimi came from, Jessi’s platform is building the technology that will tell you."
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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