Product Stories are a way for you to show shoppers how your product was made, who was involved and the proof of your impact. Deliver this content as a mobile-first experience to your shoppers, either when they scan a QR code on your product or interact with it at digital touchpoints.More than marketing, they are a storytelling tool that can build trust with shoppers at the same time.See an example from fashion designer Richard Malone here (best viewed on mobile)
For Provenance members that already use Product Stories, we are excited to introduce these changes:
We have made these changes because they will help you:
We know telling the unique story and impact behind your products is a key way for you to stand out. At Provenance we will continue to develop our tools to best help you do this and would love to hear any feedback here.
New to Provenance? Learn more about how our platform can help you engage customers and deliver transparency here.
Already a member of Provenance? Login and see how your content looks with the new Product Stories
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Napolina, Arla and Unilever.
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever
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