Princes adopts blockchain as part of its 'proactive approach' to illegal labour in Italian agriculture – Food Navigator

Published on
September 22, 2020

With a focus on using blockchain to support their ethical sourcing journey, this article looks at how Princes is using transparency to combat the illegal labour in Italian agriculture.

"Princes is leveraging blockchain developments to improve traceability and communicate its sourcing story to customers and consumers. Starting with its Napolina brand – but with plans for a further rollout – the company is working with Provenance to communicate this through on-pack QR codes. We spoke to Neil Brownbill, Italian Products Commercial Director, to learn more."

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The Provenance Team

Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever

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