Provenance partner with Dotdigital to power up sustainability marketing

Published on
September 12, 2023
The Provenance Team

We’re thrilled to announce Provenance’s partnership with Dotdigital, a leading marketing automation platform, to jointly support brands in communicating their sustainability efforts and empowering shoppers to make informed, planet-positive choices.

Provenance is setting a new global standard for consumer sustainability, utilising powerful technology to help businesses validate and amplify their sustainability credentials. Dotdigital is trusted by over 4000 brands and is unique as the first and only carbon-neutral cross-channel marketing platform. The partnership will bring transparency to the world of digital marketing, and help companies use marketing technology that aligns with their values.

Both teams are committed to helping today’s marketers get ahead and better understand the role of sustainability within their marketing strategy. Take a look at Dotdigital’s newest report, Marketing 2030: How to future-proof your marketing strategy in which Provenance shares three practical tips for embedding sustainability into any marketing plan (whilst boosting purchase rates by 35%). Grab your free copy!

John McBriarty, Technology Partnerships Lead EMEA of Dotdigital said, “It’s always great to find partners that share so many values, especially those around sustainability. Provenance’s technology helps considerate consumers make sustainable choices at checkout. We love working with Sarah and the Provenance team and look forward to really driving value for our shared clients."

Jessi Baker, Founder & CEO of Provenance adds,  "We're excited to partner with Dotdigital who share our vision to use technology as a force for good. Together, we'll support businesses on their sustainability journey, fostering a future where every buying decision positively impacts people and the planet."

Follow us on LinkedIn for more valuable insights and news as this innovative partnership grows.

The Provenance Team

Provenance is setting a new global standard for consumer sustainability, by validating and amplifying sustainability credentials throughout the customer journey. Provenance’s platform enables businesses to be transparent about their impact, so that they can reduce the risk of greenwashing, realise their sustainability ambitions and future-proof their market share. 200+ leading CPG businesses are using Provenance to communicate their sustainability credentials, including Cult Beauty, The Ordinary, The Nue Co, Shiseido, BELU, Arla and Napolina.

The Provenance Team

Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. Provenance’s technology is already increasing conversion rates, brand value and market share for customers including Cult Beauty, Douglas, GANNI, Napolina, Arla and Unilever

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