Provenance was announced as the winner of the ‘Green Retail’ award at the retailer’s ‘Beauty Futures’ Innovation Pitch in Dusseldorf, a start-up competition now in its third year. The competition is aimed at bringing new brands, technologies and sustainability initiatives to the company.

Provenance beat competition from some 196 start-ups from 23 countries, in a process consisting of several phases. The judging panel included:

• Tina Müller (Douglas Chief Executive Officer)
• Susanne Cornelius (Douglas Chief Marketing Officer and Douglas Own Brands Executive Vice President)
• Vanessa Stützle (Douglas Chief Digital Officer)
• Isabell Hendrichs (Executive Vice President of Assortment and Purchasing)

Provenance is now working closely with the Douglas team to set up a transparency tech pilot for Douglas’ e-commerce site.

To learn more about the awards, read full coverage on BW Confidential.