Princes adopts blockchain as part of its ‘proactive approach’ to illegal labour in Italian agriculture – Food Navigator

Princes Napolina with Transparency - Product Story

With a focus on using blockchain to support their ethical sourcing journey, this article looks at how Princes is using transparency to combat the illegal labour in Italian agriculture.

“Princes is leveraging blockchain developments to improve traceability and communicate its sourcing story to customers and consumers. Starting with its Napolina brand – but with plans for a further rollout – the company is working with Provenance to communicate this through on-pack QR codes. We spoke to Neil Brownbill, Italian Products Commercial Director, to learn more.”

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