Provenance’s sustainability marketing technology enables brands to make claims that Cult Beauty shoppers can trust.
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"As consumers increasingly value transparency at scale, brands can take positive action through this tool to stay relevant and ultimately reap the commercial rewards."
Alicia Hickey
Head of Sustainability, Cult Beauty
Embed simple, trustworthy Proof Points on your product pages that nudge shoppers to buy in line with their values. Shoppers can toggle between product- and brand-level Proof Points on each PDP and explore content-rich stories about your sustainability claims
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Become part of our transparency edit to feature your products on the Cult Conscious landing page and in sustainability-focused search filters. Each product with Proof Points gets a Cult Conscious badge and can be highlighted in our monthly newsletter.
Get discovered by more values-led shoppers and drive awareness of your positive impact with a brand profile on Provenance's shopper directory.
"With more customers than ever seeking out products that have clean values it is key that brands find ways to effectively communicate their sustainability efforts. Provenance enables brands to do this in a consistent manner in an area where uniformity is currently lacking. We are delighted to continue our partnership with Provenance and help brands communicate their sustainability efforts in a compelling way to our global community of beauty lovers."
Francesca Elliott
Managing Director, Cult Beauty
Improve retail channel conversion with transparency at the point of sale.
Benefit from regular analytics reports on which sustainability claims your shoppers are engaging with.
Reassure shoppers with easy access to the evidence behind your sustainability claims.
Drive value from retailer promotional activity and generate proof-backed sustainability content.
Create your Provenance account by speaking with our team
Identify which Proof Point claims you want to share and submit the relevant evidence
We'll publish to your chosen channels. For DTC sites, we make it easy for your digital teams to integrate Provenance.
All plans allow you to publish unlimited Proof Points on unlimited retailer channels and include a profile on the Provenance Directory. The prices below are quoted as monthly fees, billed annually.
CASE STUDY
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