Attract and convert eco-conscious customers on Cult Conscious

Grow trust and sales on Cult Beauty with Provenance, the platform that validates and amplifies sustainability.

Join 110+ Cult Conscious brands making transparent claims

Why join Cult Concious?

Increase conversion

Cult Beauty brands with embedded sustainability claims have seen 41% higher add-to-cart rates

Boost brand awareness

Benefit from exclusive marketing exposure and campaigns for brands with validated claims

Capture search traffic

Harness purchase intent with sustainability-focused keywords and filters

  • Improved visibility and conversion for participating brands
  • Time saved by streamlining claims management
  • 5% increase in post-purchase sentiment
Read case study

Pick your plan to get started

Plans that scale as you grow

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Initiate
Up to 25 products
£109/mo
Billed monthly
Free setup for Shopify sites
Grow
Up to 50 products
£109/mo
Billed monthly
Free setup for Shopify sites
Thrive
Up to 50 products
£109/mo
Billed monthly
Free setup for Shopify sites
Initiate
Up to 25 products
£199/mo
Billed annually at
Free setup for Shopify sites
Grow
Up to 50 products
£199/mo
Billed annually at
Free setup for Shopify sites
Thrive
Up to 200 products
£449/mo
Billed annually at
Free setup for Shopify sites

All Provenance plans enable you to:

Publish an unlimited number of Proof Points
Integrate Provenance on your own e-commerce site for an additional monthly fee.
Share via any of your Provenance partner retailers
Integrate Provenance on your own e-commerce site for an additional monthly fee.
Access your own engagement analytics dashboard
More than 200 products? Multiple brands?

Get a custom quote

Get a custom quote

Sign up now

Select the retailers that you sell on today:
To choose multiple, hold ⌘ (Mac) or Ctrl (Windows) + select
Declared Retailers - Form
Not quite ready? Book a call with sales
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How does it work?

1

Pick a price plan

Select a plan to create your Provenance account

2

Evidence Proof Points

Select the relevant Proof Points and upload the required evidence

3

Provenance Review

We'll review the evidence and approve your Proof Points

4

Live on Cult Beauty

We'll automatically publish on your chosen PDPs

FAQs

What ‘Proof Points’ can I add?

Proof Points are product- or brand-level sustainability claims ranging from Vegan and Certified Organic to Widely Recyclable Packaging or Black-Led Business. You can explore all 125+ available Proof Points in the Provenance Framework.

How do I achieve a Proof Point?

Once you’re logged into your Provenance account, you can select the Proof Points you’d like to apply for and upload the required evidence for Provenance to review.

Each Proof Point has different criteria, depending on whether they are Evidenced or Verified. For Evidenced Proof Points, supporting proof can include anything from a signed statement of assurance to a manufacturer invoice, or a report from an accredited organisation. For Verified Proof Points, Provenance works directly with third party organisations to confirm the validity of the verification.

Explore all available Proof Points on the Framework to learn more about the claim or certification, and the evidence required for each.

Which team’s budget should this come from?

Although the platform is commonly managed by retail account managers, surfacing your sustainability claims with Provenance is considered a marketing cost and most likely to come from your company’s marketing budget.

What is Provenance?

Provenance is a platform that validates and amplifies sustainability credentials for consumer packaged goods, empowering customers to cut through the greenwash and make sustainable choices with confidence. Our platform enables businesses to be transparent about their impact from discovery to checkout, realise their sustainability ambitions and future-proof their market share.

I’m not sure my brand is sustainable enough

Provenance works for brands at all stages of their sustainability journey – almost half (44%) of our partner brands have 3 or fewer Proof Points. Don't wait for perfection – start getting rewarded for your progress now.

I already have certifications

Provenance drives more visibility and awareness of your sustainability certifications, generating on-page shopper engagement rates of over 5%, as well as unlocking enhanced marketing servicing by retailers.

What’s more, partnering with Provenance allows you to do much more than publish your existing certifications. You can share an unlimited number of our 125+ social and environmental claims, from ‘Female-Founded’ to ‘Fully Compostable Packaging’, so that customers can see the range of your positive impact.

I’m worried it will take too much time

We recognise that substantiating your environmental claims is a lot on top of your day-to-day responsibilities. Our platform and fast-expanding retailer network is designed to save busy brands time in the long run, enabling efficient, compliant claims to be created/maintained centrally, and published in multiple channels. 

Once you’ve signed up to Provenance, it takes an average of just 45 minutes to choose and evidence your Proof Points. From there, we'll check your evidence and get them live on your chosen channels.

"With more customers than ever seeking out products that have clean values it is key that brands find ways to effectively communicate their sustainability efforts. Provenance enables brands to do this in a consistent manner in an area where uniformity is currently lacking. We are delighted to continue our partnership with Provenance and help brands communicate their sustainability efforts in a compelling way to our global community of beauty lovers."

Francesca Elliott

Managing Director, Cult Beauty