Attract and convert more eco-conscious shoppers on Cult Conscious

Provenance’s sustainability marketing technology enables brands to make claims that Cult Beauty shoppers can trust.

Join 110+ Cult Conscious brands making transparent claims

Product Conversion
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+5% increase in shopper sentiment

  • Embedding sustainability badges on product pages
  • Powering credible impact-focused search filters

"As consumers increasingly value transparency at scale, brands can take positive action through this tool to stay relevant and ultimately reap the commercial rewards."

Alicia Hickey

Head of Sustainability, Cult Beauty

Improve product page conversion

Embed simple, trustworthy Proof Points on your product pages that nudge shoppers to buy in line with their values. Shoppers can toggle between product- and brand-level Proof Points on each PDP and explore content-rich stories about your sustainability claims

Product Conversion
Proof Points Mockup

Enhance positive impact on Cult Conscious

Become part of our transparency edit to feature your products on the Cult Conscious landing page and in sustainability-focused search filters. Each product with Proof Points gets a Cult Conscious badge and can be highlighted in our monthly newsletter.

Increase awareness with conscious shoppers

Get discovered by more values-led shoppers and drive awareness of your positive impact with a brand profile on Provenance's shopper directory.

Product Conversion

"With more customers than ever seeking out products that have clean values it is key that brands find ways to effectively communicate their sustainability efforts. Provenance enables brands to do this in a consistent manner in an area where uniformity is currently lacking. We are delighted to continue our partnership with Provenance and help brands communicate their sustainability efforts in a compelling way to our global community of beauty lovers."

Francesca Elliott

Managing Director, Cult Beauty

Why communicate impact with Provenance?

Boost e-commerce conversion

Improve retail channel conversion with transparency at the point of sale.

Learn what shoppers value

Benefit from regular analytics reports on which sustainability claims your shoppers are engaging with.

Grow brand trust

Reassure shoppers with easy access to the evidence behind your sustainability claims.

Amplify your positive impact

Drive value from retailer promotional activity and generate proof-backed sustainability content.

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Create an account

Create your Provenance  account by speaking with our team

Choose and evidence your claims

Identify which Proof Point claims you want to share and submit the relevant evidence

We’ll publish your Proof Points

We'll publish to your chosen channels. For DTC sites, we make it easy for your digital teams to integrate Provenance.

(Average time: 45 minutes)

Choose the right plan for your brand

All plans allow you to publish unlimited Proof Points on unlimited retailer channels and include a profile on the Provenance Directory. The prices below are quoted as monthly fees, billed annually.

Up to 25 products
Price points allow you to publish Proof Points on up to a certain number of unique products (not SKUs)
Up to 50 products
Price points allow you to publish Proof Points on up to a certain number of unique products (not SKUs)
Up to 200 products
Price points allow you to publish Proof Points on up to a certain number of unique products (not SKUs)


Pai Skincare: Powering Sustainability Claims with Provenance

Grow trust and conversion on Cult Beauty with Provenance®

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