Provenance drives more visibility and awareness of your sustainability certifications, generating on-page shopper engagement rates of over 5%, as well as unlocking enhanced marketing servicing by retailers.

What’s more, partnering with Provenance allows you to do much more than publish your existing certifications. You can share an unlimited number of our 125+ social and environmental claims, from ‘Female-Founded’ to ‘Fully Compostable Packaging’, so that customers can see the range of your positive impact.

Pricing plans are dependent on the number of products you want to add Proof Point claims to (this is as opposed to SKUs). Variants of a same product do not count as additional products e.g. a lipstick sold in 10 colours will count as 1 product.

Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. As a registered social enterprise and a proud B Corp, Provenance exists to drive positive change through transparency.

‍

Proof Points are interactive icons representing claims about a brand or product – for example, Vegan, Certified Organic or Widely Recyclable Packaging. Using technology, they connect what brands say to real data from the supply chain and third party verification, so that shoppers can be confident in your brand’s social and environmental impact claims.

Simply click through each Proof Point to learn more about the claim or certification, and to explore the evidence behind it.

‍

Provenance works with 6 retailer partners to date - Beauty Heroes, Cult Beauty, Naturisimo, A Little Find and Straal. We are working on expanding our retailer network and will expect to have at least 10 by the end of the year. We would welcome your input on which retailers are most important to you and your brand so we can let you know when those are available.

We fully understand the time constraints of growing brands, so we’ve designed the onboarding process to take an average of just 45 minutes for you/your team. You’ll just need to confirm which claims you’d like to make and send over the evidence that we ask for. From there, we’ll have your Proof Points live within 7 working days.

Certifications are incredibly important, but the reality is that a static certification on a product page drives very low engagement from shoppers. Provenance’s clickable content on the other hand can generate a CTR of up to 6.8%.

If you’ve already invested the time and money it takes to get certified, topping this up with a small fee to digitise these claims ensures you’re driving real marketing value from your investment.