From its inception in 2009, Evolve Organic Beauty has been committed to the well-being of both the planet and its people. This ethos, driven by founder Laura Rudoe, has propelled the brand as a pioneer in advocating for natural and organic skincare, which is highly valued by over 60% of their customer base. Evolve's ultimate goal extends beyond mere sustainability, aiming for the more ambitious concept of regenerative beauty.
Despite their dedication and accomplishments, Evolve encountered a challenge that resonates with many eco-conscious brands - customers lacked clarity about Evolve’s sustainability credentials and were also left sceptical by the greenwashing prevalent in the industry. Evolve needed a way to elevate its genuine commitment to sustainability above the misleading marketing strategies of other players in the market.
Founder & CEO