Proof Points are product- or brand-level sustainability claims ranging from Vegan and Certified Organic to Widely Recyclable Packaging or Black-Led Business. You can explore all 125+ available Proof Points in the Provenance Framework.

Once you’re logged into your Provenance account, you can select the Proof Points you’d like to apply for and upload the required evidence for Provenance to review.

Each Proof Point has different criteria, depending on whether they are Evidenced or Verified. For Evidenced Proof Points, supporting proof can include anything from a signed statement of assurance to a manufacturer invoice, or a report from an accredited organisation. For Verified Proof Points, Provenance works directly with third party organisations to confirm the validity of the verification.

Explore all available Proof Points on the Framework to learn more about the claim or certification, and the evidence required for each.

Although the platform is commonly managed by retail account managers, surfacing your sustainability claims with Provenance is considered a marketing cost and most likely to come from your company’s marketing budget.

Provenance works for brands at all stages of their sustainability journey – almost half (44%) of our partner brands have 3 or fewer Proof Points. Don't wait for perfection – start getting rewarded for your progress now.

Provenance drives more visibility and awareness of your sustainability certifications, generating on-page shopper engagement rates of over 5%, as well as unlocking enhanced marketing servicing by retailers.

What’s more, partnering with Provenance allows you to do much more than publish your existing certifications. You can share an unlimited number of our 125+ social and environmental claims, from ‘Female-Founded’ to ‘Fully Compostable Packaging’, so that customers can see the range of your positive impact.

We recognise that substantiating your environmental claims is a lot on top of your day-to-day responsibilities. Our platform and fast-expanding retailer network is designed to save busy brands time in the long run, enabling efficient, compliant claims to be created/maintained centrally, and published in multiple channels. 

Once you’ve signed up to Provenance, it takes an average of just 45 minutes to choose and evidence your Proof Points. From there, we'll check your evidence and get them live on your chosen channels.

Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. As a registered social enterprise and a proud B Corp, Provenance exists to drive positive change through transparency.

‍