Proof Points are product- or brand-level sustainability claims ranging from Vegan and Certified Organic to Widely Recyclable Packaging or Black-Led Business. You can explore all 125+ available Proof Points in the Provenance Framework.

Once you’re logged into your Provenance account, you can select the Proof Points you’d like to apply for and upload the required evidence for Provenance to review.

Each Proof Point has different criteria, depending on whether they are Evidenced or Verified. For Evidenced Proof Points, supporting proof can include anything from a signed statement of assurance to a manufacturer invoice, or a report from an accredited organisation. For Verified Proof Points, Provenance works directly with third party organisations to confirm the validity of the verification.

Explore all available Proof Points on the Framework to learn more about the claim or certification, and the evidence required for each.

Although the platform is commonly managed by retail account managers, surfacing your sustainability claims with Provenance is considered a marketing cost and most likely to come from your company’s marketing budget.

Provenance is a platform that validates and amplifies sustainability credentials for consumer packaged goods, empowering customers to cut through the greenwash and make sustainable choices with confidence. Our platform enables businesses to be transparent about their impact from discovery to checkout, realise their sustainability ambitions and future-proof their market share.

Provenance works for brands at all stages of their sustainability journey – almost half (44%) of our partner brands have 3 or fewer Proof Points. Don't wait for perfection – start getting rewarded for your progress now.

Provenance drives more visibility and awareness of your sustainability certifications, generating on-page shopper engagement rates of over 5%, as well as unlocking enhanced marketing servicing by retailers.

What’s more, partnering with Provenance allows you to do much more than publish your existing certifications. You can share an unlimited number of our 125+ social and environmental claims, from ‘Female-Founded’ to ‘Fully Compostable Packaging’, so that customers can see the range of your positive impact.

We recognise that substantiating your environmental claims is a lot on top of your day-to-day responsibilities. Our platform and fast-expanding retailer network is designed to save busy brands time in the long run, enabling efficient, compliant claims to be created/maintained centrally, and published in multiple channels. 

Once you’ve signed up to Provenance, it takes an average of just 45 minutes to choose and evidence your Proof Points. From there, we'll check your evidence and get them live on your chosen channels.

We work with a number of small, growing brands, so we've made sure to keep costs as low as possible. Discounts are available for brands with low annual turnovers – speak with our team to find out more.

Pricing plans are dependent on the number of products you want to add Proof Point claims to (this is as opposed to SKUs). Variants of a same product do not count as additional products e.g. a lipstick sold in 10 colours will count as 1 product.

In our 15-year history, customer feedback has always highlighted our transparent product labels as a primary reason to shop at Naturisimo.com. It’s why in 2021 we partnered with Provenance - the leaders in sustainability communications technology - to bring a layer of fact-checked transparency to these labels. This meant we ran verification for brand and product claims through our in-house process, except where a brand was already a Provenance member, when we would defer to Provenance-validated claims.

This was an important first step for us, but we now acknowledge that customers' understanding of greenwashing has evolved and it’s clear this setup has compromised our ability to be fully transparent on claims verification, created confusion for customers and risked our own integrity as a retailer in making independent verifications. Therefore, from January 2024, we are asking our suppliers to seek Provenance Proof Point validation for any relevant claims in the Provenance Framework they wish to be displayed on our website.

Whilst there are many other benefits, we are clear that by Partnering with Provenance we are all:

1. Staying ahead of changing regulations in how we all make ‘green’ claims - Provenance helps future-proof sustainability claims.
2. Provenance validation allows you to share Proof Points across your own website as well as on Naturisimo.com and many other Provenance partner retailers around the world.
3. Preventing consumer confusion and avoiding social media claims of ‘greenwashing’.
4. Increased visibility on our site - we will be able to offer the highest marketing support package to those with the full suite of Provenance claim validation.

Yes, Naturisimo continues to manage validation to ensure that all products are cruelty free. However if you have decided to go the extra step and have certification from PETA or Leaping Bunny, then this will be surfaced as a Proof Point on Naturisimo.com after the documentation has been validated by Provenance’s team.

Naturisimo suggests that all suppliers speak with Provenance to understand more about the service they offer and the opportunity to manage your claims under the Provenance Framework. You can book a call here: https://meetings-eu1.hubspot.com/provenance1/discover

In 2024, we are asking our suppliers to seek Provenance Proof Point validation for any relevant claims in the Provenance Framework they wish to be displayed on our website. If a brand does not have validation for a claim that is part of the Provenance framework of Proof Points, then we will not be able to list that product claim on our website or mention it in marketing materials.