Join leading brands partnering with Provenance on Oando
Validate and amplify your product claims on Ocado
Get Proof Points on every PDP
Validated product claims show up directly on your Ocado listings — giving shoppers more reason to choose you at the point of purchase.
Get featured in Ocado’s marketing edits
Ocado is building curated activations around sustainability and health. Validated brands go first — and their claims are the ones AI search and shopping assistants can cite.
Product claims you can stand behind
The CMA and ASA actively enforce compliance. Every Proof Point is backed by evidence, so you can promote your products' credentials without reputational or financial risk.
How does it work?
1
Pick a price plan
Select a plan to create your Provenance account
2
Evidence Proof Points
Select your Proof Points and upload the required evidence
3
Provenance Review
We'll review the evidence and approve your Proof Points
4
Live on Ocado
We'll automatically publish on your chosen PDPs
“It's about bringing forward the brands that go one step ahead of the rest — the ones really focusing on what's important and delivering for planet and for people. We're giving them that identity and that visibility within our website, so we can help our customers make better decisions.”
Laura Fernandez
Packaging and Sustainability Manager
Variants of the same product do not count as additional products e.g. a lipstick sold in 10 colours will count as 1 product
Variants of the same product do not count as additional products e.g. a lipstick sold in 10 colours will count as 1 product
Variants of the same product do not count as additional products e.g. a lipstick sold in 10 colours will count as 1 product
Variants of the same product do not count as additional products e.g. a lipstick sold in 10 colours will count as 1 product
Variants of the same product do not count as additional products e.g. a lipstick sold in 10 colours will count as 1 product
Variants of the same product do not count as additional products e.g. a lipstick sold in 10 colours will count as 1 product
All Provenance plans enable you to:
FAQs
Proof Points are product- or brand-level sustainability claims ranging from Vegan and Certified Organic to Widely Recyclable Packaging or Black-Led Business. You can explore all 125+ available Proof Points in the Provenance Framework.
Although the platform is commonly managed by retail account managers, surfacing your sustainability claims with Provenance is considered a marketing cost and most likely to come from your company’s marketing budget.
Provenance works for brands at all stages of their sustainability journey – almost half (44%) of our partner brands have 3 or fewer Proof Points. Don't wait for perfection – start getting rewarded for your progress now.
Provenance drives more visibility and awareness of your sustainability certifications, generating on-page shopper engagement rates of over 5%, as well as unlocking enhanced marketing servicing by retailers.
What’s more, partnering with Provenance allows you to do much more than publish your existing certifications. You can share an unlimited number of our 125+ social and environmental claims, from ‘Female-Founded’ to ‘Fully Compostable Packaging’, so that customers can see the range of your positive impact.
We recognise that substantiating your environmental claims is a lot on top of your day-to-day responsibilities. Our platform and fast-expanding retailer network is designed to save busy brands time in the long run, enabling efficient, compliant claims to be created/maintained centrally, and published in multiple channels.
Once you’ve signed up to Provenance, it takes an average of just 45 minutes to choose and evidence your Proof Points. From there, we'll check your evidence and get them live on your chosen channels.
Pricing plans are dependent on the number of products you want to add Proof Point claims to (this is as opposed to SKUs). Variants of a same product do not count as additional products e.g. a lipstick sold in 10 colours will count as 1 product.
Provenance powers sustainability claims you can trust. The global leader in sustainability marketing technology, Provenance helps brands and retailers share credible, compelling and fact-checked social and environmental impact information at the point of sale. As a registered social enterprise and a proud B Corp, Provenance exists to drive positive change through transparency.