As the pioneer of the Blue Beauty movement, Beauty Heroes understands the importance of transparent sustainability. In the age of greenwashing, the US beauty retailer, known for their high standards, wanted to make sure every claim on its website was accurate and easily verifiable – providing a level of transparency that they feel their customers deserve and that regulators are mandating.
Beauty Heroes also had an operational problem to solve. Managing numerous ad-hoc updates to brand-wide and product sustainability claims – across hundreds of products and brands – was demanding increasing levels of team resources.
Founder & CEO, Beauty Heroes