The Nue Co is a supplements brand that launched in 2017 with a focus on the parallel between our health as a global community and the health of the planet. This ethos meant that sustainable sourcing was part of the brand’s approach from the beginning.
But as shoppers and regulators’ expectations around transparency grew, The Nue Co wanted to bolster its ‘green’ claims with independent verification, to enable confident sustainability messaging. As VP of Product & Sustainability, Flo Glendenning puts it, “In the same way that people don't expect brands to work with virgin plastic anymore, transparency is becoming a commercial requirement.”
VP of Product & Sustainability