Introducing the launch of our partnership with the Princes Group. We're focused around making the progress to improve their social impact transparency – not to wait for perfection. Together, we’re showing how brands can open up about key issues that matter to shoppers in a way that’s meaningful, even when there is work still ahead.
“We are very aware that we can only build trust and loyalty with shoppers by giving them meaningful assurance on our brand values of transparency and our sustainability efforts...By providing on-pack QR codes, we are engaging shoppers with a mobile-friendly experience that is supported by data from our supply chain and the Provenance platform.” – Princes commercial director Neil Brownbill.
Read the full article on The Grocer.