The Sunday Times interviews Jessi to talk about how to be an ethical business

The Sunday Times - Interview with Jessi Baker
Image credit: The Sunday Times (Vicki Couchman)

“A glossy brochure setting out vague environmental targets used to be enough, but employees, shareholders and regulators now demand more.” – Jessi Baker

When it comes to helping ethical businesses and organisations back up their initiatives, our role at Provenance is to get all of the data together and make what brands do more transparent – reinforcing the “connection between people who create products and those who consume them.”

Our founder and CEO, Jessi Baker, spoke with Peter Evans at The Sunday Times about how brands can add credibility to their sustainability.

Read the full article on The Sunday Times.