Built on industry standards
Our methodology has been built over a decade alongside regulators and certification bodies, producing the structured data AI systems are designed to cite.
The proof behind product claims
How we shop is changing, and the data underneath has to hold up. Every claim on Provenance comes with proof – trusted by humans, cited by AI systems.
- 1,600+
- Brands with validated claims
- 81,000+
- Products with validated claims
- 200+
- Claim types to choose from
Used by leading retailers and AI systems
Proof Points are active across leading retail partners and cited by AI systems – surfaced on product pages, search and recommendations.
The validated product data AI commerce runs on
-
For brands – validate your claims once, get your products discovered across retailers and AI systems
-
For retailers – give your AI shopping assistants the validated product data they need to recommend with confidence.
Find brands who are proving their claims
1,600+ brands with independently validated claims across beauty, personal care, food and more. Every claim validated against industry and regulatory standards.
Vegan
232
Carbon Measured
36
Diversity-Led
116
Female-led
116
Gives to Charity
105
See all categories
-
Emma LewishamSkincare14 Proof PointsVegan Vegetarian Cruelty-Free +8 more
-
Faith in NatureSkincare14 Proof PointsVegan Vegetarian Cruelty-Free +6 more
-
Tropic SkincareSkincare14 Proof PointsVegan Vegetarian Cruelty-Free +9 more
-
DDr. LippSkincare13 Proof PointsVegan Vegetarian Cruelty-Free +7 more
-
Evolve Organic BeautySkincare13 Proof PointsVegan Vegetarian Cruelty-Free +7 more
-
Medik8Skincare13 Proof PointsVegan Vegetarian Cruelty-Free +5 more
-
InnersenseHaircare12 Proof PointsVegan Vegetarian Cruelty-Free +5 more
-
CeremoniaHaircare11 Proof PointsVegan Vegetarian Cruelty-Free +5 more
Find products with proven claims
81,000+ products with independently validated claims across beauty, personal care, food and more. Every claim validated against industry and regulatory standards.
-
True Botanicals
Clear Repair Nightly Treatment
Leaping Bunny Cruelty Free - CCICEWG VERIFIED™+2 morePETA Cruelty-Free & Vegan -
Westman Atelier
Vital Skincare Concealer - Atelier M1 - 10ml
VeganClinically Tested -
Tower 28 Beauty
BeachPlease Cream Blush Finest Hour
Clinically TestedPartly Recycled PackagingPETA Cruelty-Free & Vegan -
Antipodes
APOSTLE SKIN-BRIGHTENING SERUM
Vegetarian Society - Vegan ApprovedClinically Tested -
Westlab Salts
Bulk Dead Sea Bath Salt 10kg
PETA Cruelty-Free & VeganScientifically Tested -
Fussy
Fussy Deodorant Refill Tropic Tonic
Refill SolutionClinically Tested+2 moreVegan -
Nécessaire
Neck Serum Fragrance Free - 50ml
BIORIUS Vegan CertifiedClinically Tested -
BioEffect
BIOEFFECT EGF Eye Serum 6ml
VeganClinically Tested
About Provenance
The independent source of proven product claims
Provenance has spent a decade building the methodology, standards infrastructure and retailer network that makes product claims trustworthy.
The Provenance Framework covers more than 200 claim types, mapped to 80+ certification bodies, regulatory frameworks and evidence standards across EU and global markets.
