Thought Leadership

Thought Leadership

Thought Leadership

6 retailers marketing sustainability with impact and credibility

Thought Leadership

Greenwashing examples 2025: Major cases and key lessons for retailers

Thought Leadership

DMCC Act: What do the CMA's new powers mean for green claims compliance?

Thought Leadership

The Future of Trust and Certification in the Organic Beauty and Wellbeing Industry: Insights from Industry Leaders

Thought Leadership

Earth Day 2024: 8 brands reducing plastic impact

Thought Leadership

EU Green Claims Directive: What Businesses Need To Know

Thought Leadership

Ethical Consumption Trends for 2024

Thought Leadership

EU Corporate Sustainability Reporting Directive (CSRD) – An Introduction For Businesses

Thought Leadership

How to Connect with Gen Z using Honest Marketing

Thought Leadership

9 key sustainability certifications for businesses

Thought Leadership

Purpose Before Profit: How Belu is sharing their mission with Provenance

Thought Leadership

12 inspiring Black Friday campaigns for eco-conscious shoppers

Thought Leadership

5 food and drink brands called out for greenwashing and the lessons we can learn

Thought Leadership

5 times beauty brands were accused of greenwashing and the lessons we can learn

Thought Leadership

Provenance speaks on behalf of impact-based brands

Thought Leadership

Provenance: Harnessing data and AI for a sustainable future

Thought Leadership

The ASA digs in on Carbon Neutral & Net Zero claims

Thought Leadership

What are the FTC Green Guides and what do they mean for brands?

Thought Leadership

‍Climate-friendly beauty: 5 ways brands can cut carbon emissions‍

Thought Leadership

What’s the score? Transparency and the rise of eco rating

Thought Leadership

Beware the greenwash trap: 3 sustainability marketing tips for beauty brands

Thought Leadership

The good, the bad and the greenwash: 7 newsworthy sustainability communications efforts from 2021

Thought Leadership

6 key learnings from our ‘Greenwashing in Beauty’ webinar

Thought Leadership

A brave new marketer: rising to the challenge of sustainability communications

Thought Leadership

How to build a sustainable brand: 5 learnings from The Grocer Conference

Thought Leadership

How not to commit to ‘Net Zero’: 5 common carbon strategy mistakes

Thought Leadership

How Provenance's Transparency Framework helps beauty brands communicate product impact

Thought Leadership

5 key themes at Edie’s Sustainability Leaders Forum 2021

Thought Leadership

Hey beauty, it’s time to lift the lid on ingredients and impact

Thought Leadership

Why ‘impact proof’ will eat brand purpose for breakfast in 2021

Thought Leadership

4 transparency takeaways from The Grocer’s 2021 Trends Report

Thought Leadership

The good, the bad and the greenwash: 7 brands who hit the headlines for impact transparency in 2020

Thought Leadership

Is your brand about to get cancelled for greenwashing?

Thought Leadership

The Sustainability Reset: Communicating brand purpose in a new world

Thought Leadership

Oatly and Blackstone: What can purpose-led brands learn from this unicorn investment?

Thought Leadership

Everlane revealed: Transparency is a journey that’s as much about inside as out

Thought Leadership

The Boohoo scandal shouldn’t shock anyone — our founder on City A.M.

Thought Leadership

7 take-aways from University of Cambridge’s sustainability course

Thought Leadership

Responsible sourcing and palm oil – a #ProvenanceLive recap

Thought Leadership

Social impact for brands – a #ProvenanceLive recap

Thought Leadership

Transparency – the key word when it comes to reversing Climate Change

Thought Leadership

Biodiversity & brands – a #ProvenanceLive recap

Thought Leadership

'How becoming biodiversity ambassadors can help businesses combat the climate crisis' – Edie

Thought Leadership

Packaging FAQs – a #ProvenanceLive recap

Thought Leadership

5 tips and tools for collaborative working while remote

Thought Leadership

Stay home (and work on saving the planet)

Thought Leadership

What is the full story behind your everyday products? – our Ellen MacArthur Foundation webinar

Thought Leadership

Transparency in beauty & wellness: why 2020 will be a breakthrough year

Thought Leadership

Engaging shoppers off-pack or labels: why QR codes are still the best option

Thought Leadership

5 rules for communicating impact for the new decade – our workshop at the Edie Conference

Thought Leadership

Traceability versus Transparency: What’s the difference and which one should my brand be focused on?

Thought Leadership

Greenwashing and its rise: Why we’re worried

Thought Leadership

Software vs. Agency: Why using tech is the best method for transparency

Thought Leadership

How to identify and avoid deforestation in your supply chain

Thought Leadership

Trado: New technologies to fund fairer, more transparent supply chains

Thought Leadership

FAQ: How can my business be transparent when my supply chain isn’t perfect?

Thought Leadership

Blockchains and energy consumption

Thought Leadership

Why transparency matters in the Fashion Revolution

Thought Leadership

Linking physical products with digital information through tagging

Thought Leadership

Tracking Tuna from Catch to Customer

Thought Leadership

Blockchain: the solution for transparency in product supply chains