Case Studies

Beauty & Wellness

Featured case study

+5% increase in shopper sentiment

Embedding sustainability badges on product pages

Powering credible impact-focused search filters

Consistent proof-backed claims at point of sale

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Provenance launches with first US retail partner, Beauty Heroes

Thought Leadership

6 key learnings from our ‘Greenwashing in Beauty’ webinar

What does the CMA’s latest guidance on ‘green’ claims mean for marketers?

Thought Leadership

Is your brand about to get cancelled for greenwashing?

Thought Leadership

The good, the bad and the greenwash: 7 brands who hit the headlines for impact transparency in 2020

Beauty & Wellness

The Nue Co is building brand trust with bitesize sustainability badges

Beauty & Wellness

See how SBTRCT is winning the trust of retailers and shoppers

See how BELU uses clickable sustainability claims to gain a competitive edge

Beauty & Wellness

See how Innersense is differentiating on retailer channels with Provenance

Beauty & Wellness

Caudalie is differentiating with always-on sustainability touch points

Beauty & Wellness

Pai Skincare is driving brand trust with consistent sustainability claims across retail channels

Beauty & Wellness

Tropic Skincare is educating and assuring customers with Proof Points

Napolina is protecting long-term brand value with proof-backed communications

Anchor is building customer trust with honest impact claims

Beauty & Wellness

See how Cult Beauty is saving time and improving brand perception

Princes Group is turning tuna sourcing data into brand value

Start winning more eco-concious shoppers

Eco-conscious Shoppers