Business Practices

Brands assessed against standards covering governance, environmental, social, and ethical performance across their operations, or with verified structural attributes such as ownership model and workforce pay commitments. Brands qualify through third-party certification (B Corporation, The Butterfly Mark, Living Wage Employer) or through documented evidence reviewed by Provenance (Living Wage, Family Owned, Independently Owned). Certified claims are independently verified; evidenced claims are reviewed by Provenance against documented disclosures. Each listing shows the specific claim and whether it is certification-backed or evidenced. Scoring criteria, assessment scopes, and renewal cycles differ between programmes.