Reduced Packaging

Product Criteria

For products where plastic is the main packaging material, the weight of the plastic either:

• Has been reduced by 50% or more compared to a baseline in the last 2 years OR;
• Is 50% lower than alternative options from a packaging supplier (the alternative must have the same volume capacity)

For products where glass is the main packaging material, the weight of the glass either:

• Has been reduced by 30% or more compared to a baseline in the last 2 years
• Is 30% lower than comparable glass packaging options from a packaging supplier (the alternative must have the same volume capacity)

Additional Criteria:

• The current packaging components must be at least as recyclable as the original packaging
• Any paper or cardboard packaging must be FSC-certified or similar
• Bioplastics are considered plastic waste and not applicable as evidence to prove a reduction in plastic waste

Business Criteria

• For a reduced plastic claim, this business has measured its total plastic packaging footprint and has reduced the amount of plastic it uses by 10% in the last 2 years
• Any paper or cardboard packaging used instead must be FSC-certified or similar

Publication Requirements

• Evidence must clearly state the percentage reduction
• For product claims, the materials used in the replacement packaging must be specified to ensure they are as recyclable as the original packaging
• The date of the baseline measurement and the time period must be stated

Accepted Evidence

Evidence should strongly support the claim and will be made publicly available

• A report detailing the original or alternative packaging weight or total packaging used and subsequent reductions
• Comparative packaging specifications from before and after that demonstrate the reduction

Accepted Verifiers

Verifiers are third parties who can confirm the validity of a given Proof Point

• Packaging supplier
• Independent plastic measurement provider e.g. RePurpose Global

Additional Information

• Please note that this Proof Point is being trialled and the criteria for this claim are subject to review