The Framework About
PETA Cruelty-Free & Vegan

PETA Cruelty-Free & Vegan

PETA is a certification body who sets a standard for ‘cruelty-free’ and ‘vegan’ products. These include cosmetics, personal-care and household-cleaning products. They were founded in 1980 by Ingrid Newkirk & Alex Pacheco and is headquartered in Virginia, USA.

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Sustainable Development Goals
Proof Point Level
Product Business

Standard Summary

  • The brand has signed a statement that they or their suppliers don’t conduct, commission, pay for, or allow any tests on animals for ingredients, formulations, or finished products and won’t do so in the future

  • The product cannot include animal products or derivatives of animal products

  • The brand has agreements in place with their suppliers that no animal testing is done at any stage

  • All auditing done on paper and not on-site

  • The certification doesn’t need to be renewed

Additional Resources

Peta Standard

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