The Framework About

Championing a Cause

This business dedicates additional resources to improve a specific environmental or social cause related to its industry. It plays an active role in the financing and monitoring of an initiative within its sphere of influence and can provide evidence of its individual contribution.

Sustainable Development Goals
Reduced inequalities
Proof Point Level
Product Business


  • This business dedicates additional resources to a specific cause related to its industry or supply chain in order to deliver social or environmental improvements.
  • Supporting this cause must be embedded in the way the business operates
  • This must be a long-term (minimum of 3 years), regular commitment that the business has an active role in (for example through campaigns, in-person participation and sourcing practices, though it should go beyond the latter) - it must be more than an ad-hoc or one-off monetary donation
  • This Proof Point may not be used in conjunction with a Donates to Charity Proof Point if referring to the same initiative
  • Please note that this Proof Point is being trialled and the criteria for this claim are subject to review

Publication Requirements

  • Please provide information about the individual contribution(s) to champion the cause, the estimated or achieved results and how commitment is guaranteed in the long term

Accepted Evidence

Evidence should strongly support the claim and will be made publicly available

  • Latest impact or sustainability report detailing the contribution(s) and results
  • Program/project report detailing the contribution(s) and results

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