Circular: Recycled, Recyclable & Refillable

The full lifecycle of this product’s packaging has been considered and the circular economy principles of reduce, reuse, and recycle have been factored in to reduce landfill waste. This is in the pursuit of a regenerative system in which resource input and waste are minimised.

Proof Point Level
Product Business

What are the requirements for this Proof Point?


  • This product’s packaging takes its full lifecycle into consideration, at a minimum, the packaging must partly recycled, kerbside-recyclable and refillable
  • Compostable or bio-based plastics won’t be accepted
  • Any paper or board used must come from sustainably managed forests e.g. FSC certified or similar
  • Please note this Proof Point is being trialled and the criteria are subject to review

Information you'll need to share in this Proof Point

  • Clarify the circular economy aspects of the packaging

What documents do I need to supply?

Evidence should strongly support the claim and will be made publicly available

  • Evidence used for the following claims should be collated and submitted for this claim: Partly or Fully Recycled, Partly or Widely Recyclable and Refill Solution
  • Please merge the evidence for these 3 claims and resubmit via the Provenance platform

Who can verify this Proof Point?

Verifiers are third parties who can confirm the validity of a given Proof Point

  • Independent third-party recyclability verifiers e.g. OPRL

Additional Resources

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